The China Import and Export Fair, commonly known as the Canton Fair, held a global partner signing ceremony in Guangzhou on August 4, marking the start of the 70-day countdown to its 140th session.
The fair's global partner network now covers 110 countries and regions, with 231 overseas business institutions, industry associations and leading procurement enterprises signed on as partners.
At the ceremony, three new partners joined the Canton Fair's global partnership program for the first time: Sebrae Mato Grosso (the Mato Grosso branch of the Brazilian Micro and Small Business Support Service), the German Association for Small and Medium-Sized Enterprises (BVMW) and the Federation of Sundry Goods Merchants Associations of Malaysia.
Meanwhile, three long-standing partners renewed their cooperation agreements: the Minsk branch of the Belarusian Chamber of Commerce and Industry (BelCCI), the Lagos Chamber of Commerce and Industry of Nigeria and the Austrian Chinese Business Association (ACBA). Alan Coelho de Séllos, consul general of Brazil in Guangzhou, attended the signing ceremony.
The signing event was a key initiative under the Canton Fair's "three-in-one" buyer recruitment system, which integrates targeted multi-channel outreach, full-chain service optimization and digital intelligence-driven empowerment.
By strengthening ties with core overseas buyer groups and releasing exhibition information in advance, the Canton Fair aims to attract more global buyers to the 140th session, which is scheduled to run in Guangzhou from October 15 to November 4, 2026.
The fair remains a vital barometer of China's foreign trade and continues to serve as a bridge for international commerce, fostering cooperation and contributing to the development of an open world economy.
Reporter | Xie Maishi
Photos | Nanfang Plu
