As the year-long "Guangdong Goods Global Reach" campaign promotes local products worldwide, Chaozhou, in eastern Guangdong, is attracting growing global attention. From Fenghuang Dancong tea to smart sanitary ware and daily-use ceramics, Chaozhou-made products have quietly become part of everyday life around the world.
Fenghuang Dancong tea, a premium oolong produced in Fenghuang Mountain, Chaozhou, is famed for its naturally rich floral aromas and distinctive flavor. It represents one of China's most prized high-aroma varieties. Chaozhou's tea plantations in 2025 are expected to cover 290,000 mu (about 19,333 hectares), with dry tea output reaching 36,500 tonnes and an output value exceeding 95 billion yuan.
With a ceramic-making history spanning over a millennium, Chaozhou is known as "China's Porcelain Capital." In 2025, the city's daily-use ceramic output reached 2.76 billion pieces, accounting for 14.8 percent of the national total, with exports to more than 130 countries and regions worldwide.
Smart sanitary ware has become a fast-growing pillar industry. In 2024, Chaozhou produced over 43 percent of China's sanitary ceramics and nearly one-third of its smart toilets, supported by a strong industrial cluster and advanced manufacturing capacity.
Chaozhou is also recognized as "China's Wedding and Evening Dress Capital." Integrating traditional Chaozhou embroidery, the city produced nearly 20 million gowns in 2025, with over 90 percent exported to global markets. More than 600 enterprises generated 40 billion yuan in output, representing 60% of global wedding dress exports.
In addition, Chaozhou confectionery, centered in Anbu Town, spans over 2,000 varieties, with an industrial output of 118.66 billion yuan in 2025. Leading brands like Yashili, Jiabao and Xiaomimi sell to over 30 countries, making Chaozhou a top food export base. Together, these industries highlight Chaozhou's blend of tradition, craftsmanship and modern manufacturing on the global stage.
Author | Huang Xinying
Photo | Nanfang Plus
