The Chinese New Year is a cultural gene deeply rooted in every Chinese heart. It is a warm symbol that crosses over mountains and seas and connects the world, a living tradition handed down through generations, and the most heartfelt hope found in everyday life.
To celebrate the Year of the Horse in the traditional Chinese calendar, IP Guangdong launches the global photo and video open call, "My Chinese New Year." We warmly invite friends from China and around the world to capture moments of beauty through their lenses and share their own stories of celebrating the Spring Festival in Guangdong—bringing together touching details, vibrant festivities, and heartfelt memories of cross-cultural connection to tell a Chinese New Year story that belongs to the world.
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Keyword No. 1: Chinese New Year, share with the world
Chinese New Year is rooted in China, yet its joy is shared worldwide. Come celebrate with us in Guangdong this Spring Festival—capture the most lively Chinese New Year moments here through your camera!
Keyword No. 2: Chinese New Year flavor, starting with the taste
How to grasp the Chinese New Year spirit in Guangdong? It's all in every fresh, tasty bite! Share Guangdong's amazing food through your camera, and let the world savor its unique flavors.
Keyword No. 3: Togetherness, more than one way
Togetherness never takes just one form. When hearts are connected, we are together. In Guangdong, everyone is welcome and let you feel at home. This Spring Festival, come record the various ways of togetherness in Guangdong.
Keyword No. 4: Tradition, alive in the present
In Guangdong, Spring Festival traditions are not relics of the past—they are alive in the present. We invite you to capture the vibrant spirit of Chinese New Year through your lens, and to spark a dialogue between tradition and modernity, China and the world.
Keyword No. 5: Best wishes, woven into mountains and seas
This Chinese New Year, we warmly invite you to explore Guangdong's magnificent landscapes through your lens, make your Chinese New Year wishes amid breathtaking scenery, and let these moments travel from Guangdong to the world.
IP Guangdong's open call for entries themed on the above topics will be ongoing. Submissions are not limited to photos, videos, and design works. All are welcome to visit the website (https://www.ipguangdong.cn), register an account, and upload your entries directly via the "My Chinese New Year" Campaign Page. Alternatively, you can also participate in the campaign by clicking the "My Chinese New Year" event banner on the Visual page of the South App.
For further details, visit the campaign page. We look forward to your participation.
