Helicooler, a multi-hyphenate talent of Sino-Sudanese heritage, officially joined IP Guangdong.
At 26, Helicooler graduated from Guangdong University of Foreign Studies with a degree in Broadcasting and Hosting Art. He now works as an overseas sales specialist at Guangzhou HAVIT Technology Co., Ltd., where he focuses on the African market. Born after 2000 and with roots in both China and Sudan, he is using his unique international background and diverse skills to create a story of cross-cultural communication that embodies today's youth.
At major international trade fairs such as the Canton Fair, Helicooler is more than just a professional salesman. He is also a warm and approachable "cultural ambassador"—skillfully showcasing the appeal of Chinese technology to African clients. Every year, he travels to Africa to gain firsthand insights into frontline markets, strengthening the ties between the two regions through every business partnership.
In short promotional videos produced by his company, he transforms into a tech-savvy trendsetter. His vibrant and sharp image portrays Chinese technology products as part of a fashionable, modern lifestyle. This approach has earned widespread praise on overseas social media and among local consumers across Africa.
Outside of work, Helicooler is a true multi-hyphenate: he excels as both a model and a rapper. Having grown up in the spotlight, he has hosted and performed at numerous shows since childhood, gaining extensive stage experience.
In 2024, he became a regular host on the livestream e-commerce variety show Go Live, Youth!, where he performed alongside renowned artists like Lu Hu and Su Xing. In 2025, he participated in the recording of The Rap of China 2025 as a rapper, channeling the bold personality of his generation through rhythm and rhyme.
With his induction into IP Guangdong, Helicooler will continue to play a leading role in promoting Sino-African trade and cultural exchange. Through an international and trend-forward perspective, he leverages technology products, visual media, and music to transcend geographic boundaries and foster deep emotional resonance among young people across both continents.
Text | Lin Lu, Zhou Jiajie (intern)
Video | Qin Shaolong
Design | Cheng Hong
Image Source | IP Guangdong Creator, Helicooler
