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Guangdong "camera gear" global reach

From the skies captured by DJI drones to the smooth vlogs shot on the DJI Pocket 3 and the immersive 360° perspectives of Insta360 cameras, some of the world's most popular creative tools are designed and manufactured in Guangdong, China.

Guangdong isn't just a manufacturing hub; it's a global leader in imaging technology. Over 70% of the world's consumer drones come from this region, and brands like DJI dominate the global market. The province's complete supply chain, innovation ecosystem, and focus on user-driven design have made it the go-to source for both professional and hobbyist creators.

To make high-quality Guangdong products accessible to more people, the province is launching a year-long global sales campaign. Known as "Guangdong Goods Global Reach," the campaign will run through 2026 and is structured around four seasonal phases: spring, summer, autumn, and winter.

But why are creators everywhere turning to Guangdong-made gear for their visual storytelling? Watch the video to see how these tools are reshaping the way we capture the world.

Reporter | Li Muzi, Yang Ling (Intern)

Video Editor | Pan Jiajun

Poster | Pan Jiajun

Editor | Ouyang Yan, Hu Nan, Ou Xiaoming, James Campion, Shen He

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