On February 24, the first workday after the Chinese New Year holiday, government representatives and industry innovators gathered at Guangdong's provincial high-quality development conference to explore how to promote the coordinated development of manufacturing and services to further drive economic growth.
Building an animation and AI ecosystem
For Alpha Group, one of China's leading animation and toy companies, the integration of manufacturing and services begins with intellectual property (IP).
"We are IP-centric," said Xiao Kaili, Vice President and GM of Operations & HR Center at Alpha Group.
Its flagship brand, Super Wings, has already reached more than 180 countries and regions. The company plans to focus on key overseas markets and build full industry-chain ecosystems covering content, media, and licensed merchandise.
At the same time, Alpha is accelerating product innovation through AI integration. Over the past two years, the company has launched multiple smart toys that combine AI technologies with popular IPs such as Super Wings and Pleasant Goat and Big Big Wolf, creating new forms of interactive entertainment.
Game content services
Xiong Yanjun, Head of Eco-Operation at Youdao of NetEase, highlighted another dimension of integration: combining game IP with digital content creation.
"We will leverage our own game IPs to create more content and take our culture global," she said.
NetEase plans to launch self-developed game products and derivatives, including AI-powered comics and AI-generated short dramas, building IP ecosystems that connect technology, storytelling and global audiences.
AI agents empower manufacturing
The maintenance assistant AI agent developed by IROOTECH was also showcased at the conference as an example of how services empower manufacturing—not as an add-on, but as a transformative force that elevates the entire industry.
Product Owner Huang Shenghui introduced their independently developed and pioneering AI agent, which integrates three core engines: intelligent translation, intelligent diagnostics, and intelligent search.
Currently deployed at over ten leading enterprises globally, including Thailand's Leadway, the agent has helped clients reduce fault diagnosis time by 50% and boost overall service productivity by an average of 30%.
Reporter | Chen Jinxia
Cameraman | Guo Hongda
Video & Poster | Pan Jiajun
