The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held from May 21 to 25 in Shenzhen, Guangdong Province.
A year ago during ICIF, Guangdong rolled out an 87-measure policy package to boost the high-quality development of its cultural industry. Over the past year, Guangdong's cultural enterprises above the designated size generated a total revenue of 2.77 trillion yuan, with revenue from new cultural business forms surpassing 1.13 trillion yuan.
One focus of the policy package is encouraging the application of cutting-edge technologies to create fresh consumer experiences.
A new cultural infrastructure
At XVERSE, a VR and large-model company, marketing director Mo Qian explained how AIGC is driving production in real time. "The scene creation and rendering in our VR film production are all realized and completed using current AIGC technology," he said.
Visitors to the exhibition area of Tencent saw a live demonstration of AI-powered 3D modeling. "Right now, with AI-powered 3D modeling, a design can be finished in just a few minutes," said Sylvia, a guide at the exhibition. "Take footwear design as an example. We upload a sketch into the system, wait a few minutes, and it will generate an elaborate 3D model ready for industrial manufacturing."
37 Interactive Entertainment has also developed its own large models for the game industry. "We only need to simply input the expected gameplay mechanics and character settings," said Luo Yuxian, Senior Public Affairs Supervisor at 37 Interactive Entertainment.
"Our AI agent will automatically analyze and figure out all essential game elements, including core gameplay, interactive design, and UI layout."
Bring Chinese culture to the world
Last year, as Guangdong had a bumper harvest of lychees, 37 Interactive Entertainment created a lychee-themed edition across its globally released products.
"On overseas forums, we found that after playing our games, many users were surprised to learn about this interesting and unique Chinese fruit," Luo said. "Some even said they hoped to visit China one day and taste our local delicacies in person."
Wei Pengju, a professor at the Institute of Cultural Economics, Central University of Finance and Economics, sees digital technology as a delicate balancing act. "The charm of Chinese culture lies in its emphasis on a natural and grounded way of living," he said. "Such cultural ideas can be easily communicated and well received within an international cultural context."
Reporter | Chen Jinxia
Shooting | Qin Shaolong, Pan Jiajun
Video editor | Qin Shaolong
Photo & Poster | Qin Shaolong
