The Asia Game Festival and the China International Comics Festival are being held in Guangzhou from October 2-5, transforming the city into a massive "theme park for subcultures."
Here, the passion of gamers and the ambition of developers are on full display, showcasing the vitality of an industry where Guangdong province, the venue of the exhibitions, accounts for nearly 80% of China's gaming revenue. This thriving ecosystem, recently boosted by a May policy kit emphasizing originality and technological innovation in Guangdong’s games, sets the perfect stage for a deep dive into the industry behind it.
Our South reporter dove into the crowds to explore a captivating phenomenon: the global allure of Chinese games.
From Black Myth: Wu Kong to Blood Message, what is the secret behind the charm that is hooking millions of players worldwide? From the breathtaking aesthetics of ancient myths and iconic avatars that provide a great hook to the deeper philosophical currents of collective spirit and nuanced storytelling—where no character is purely good or evil—Chinese games are offering something profoundly beautiful and unexpectedly resonant. The saga, it seems, has only just begun.
Click on the video to decode the charm of Chinese games.
Reporter | Huang Xinyi
Cameraman | Deng Yingheng
Video Edit/Poster | Qin Shaolong
Editor | Hu Nan, James Campion, Shen He
