What does sadness smell like? In the world's largest fragrance museum—the Xuelei Fragrance Museum located in the Baiyun District of Guangzhou—emotion becomes scent, and innovation is transforming how the world experiences beauty. In the museum, visitors can "touch, listen, and taste" scents.
Behind this sensory revolution lies a supply chain unlike any other. In Guangdong's Baiyun District—home to a quarter of China's beauty industry—a product can go from concept to market in just one hour. From scent creation and packaging to logistics and global sales, every step is interconnected in one powerful ecosystem.
At the ongoing 138th Canton Fair, we witness how companies like Xuelei are sharing the benefits of Guangdong's industrial cluster with the world, offering the latest, fastest innovations derived from a mature supply chain in Guangdong to global buyers.
See how a scent is born, a product is built, and the global beauty market is being redefined—all in one place.
Reporter | Huang Xinyi
Video | Qin Shaolong
Poster | Lai Meiya
Editor | Hu Nan, Ou Xiaoming, James Campion, Shen He
