From traditional crafts and AI experiences to art installations, fashion, food, and global cultural products, it feels more like a huge cultural festival than a trade expo.

The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is being held from May 21 to 25 in Shenzhen, Guangdong's tech hub, presenting a feast of cultural experiences, creative innovation, and industry exchanges across the cultural industry chain.

The 22nd China (Shenzhen) International Cultural Industries Fair (ICIF) is underway at the Shenzhen World Exhibition and Convention Center in Bao'an District, showcasing cultural products and highlights from China and abroad. Beyond the exhibition halls, the city's ancient villages and mountain parks also offer plenty to explore.

China has rolled out an upgraded departure tax refund policy, introducing eight new measures to make shopping in the country more convenient for overseas travelers.

Guangdong's lychee planting area and production account for half of China's total and one-third of the global total, respectively, with the fruit exported to over 40 countries and regions.

The airport recently rolled out a series of tourism-linked promotions, including discounts on lounge access and hotel benefits tied to ticket stubs from tourism attractions in Guangdong.