On June 27 (local time), the "See You in Guangdong" Lingnan Cultural Innovation Exhibition opened at the Rio de Janeiro State University, blending Eastern charm with modern aesthetics. As part of the 2025 BRICS Civilizational Dialogue, the event featured the striking debut of Shunde Xiangyunsha (gambiered Canton gauze) in the "Gambiered Elegance in Lingnan" showcase.
Foshan Shunde-based Guangdong Langzhuang Investment Co., Ltd. participated in the exhibition with its "Langzhuang" brand, presenting the "Phoenix · Infinity" hand-embroidered Xiangyunsha scarf, along with new garments and cultural products, highlighting the elegance of oriental fashion and the modern appeal of this intangible cultural heritage.
The models wear gambiered Canton gauze clothing. (Photo: Gong Mingyang)
At the BRICS Friendship Storytelling opening, five models in Xiangyunsha cheongsams and accessories descended the steps, creating the event's first highlight.
Alongside Xiangyunsha cheongsams and modern Chinese-style apparel, the exhibition featured accessories like bags, scarves, and home goods, showcasing the contemporary application of this ancient craft. Langzhuang's cultural and creative products also drew strong interest, especially from Brazilian women.
Xiangyunsha has attracted the attention of many young people in Brazil. (Photo: Gong Mingyang)
The Xiangyunsha dyeing and finishing technique was named a National Intangible Cultural Heritage in 2008, recognized as a National Geographical Indication Product in 2011, and registered as a Geographical Indication Certification Trademark under "Lunjiao Xiangyunsha" in 2018.
Ancient intangible cultural heritage from China interprets new trends. (Photo: Gong Mingyang)
Shunde's Lunjiao, known as the "Hometown of Xiangyunsha," is home to nine recognized Xiangyunsha intangible cultural heritage inheritors at the national and district levels.
Reporter & Video: Zhang Yanqing
Editor: Liu Lingzhi, James, Shen He
