Being surrounded by the aroma of Brazilian coffee beans that have traveled over 10 thousand kilometers, a Brazilian coffee-cupping event was unveiled in the Consulate General of Brazil in Guangzhou, attracting local buyers in Guangdong and coffee lovers to come and have a taste.

(Photo provided to Newsgd.com)

“China is one of the most rapidly growing coffee markets on the planet. This country consumes more than 200 thousand tons of coffee per year (3.35 million bags), and this number will continue to grow in the next few decades.” said Frederico Meyer, Consul General of Brazil in Guangzhou, in the hope of bringing more high-quality Brazilian coffee to Chinese consumers.

With coffee having long been rooted in Brazil’s lifestyle and its culture, Brazil has become one of the largest producers, exporters and consumers of coffee in the world. According to the international coffee organization, in 2020, 37.4% of all the coffee produced worldwide came from Brazil. 

Natalia, the founder of Ingenuity Coffee, introduced the history of coffee in Brazil and her stories with Brazilian coffee. “Minas Gerais is the first state that started to grow coffee beans in the 18^th century. And then coffee beans in Brazil made such a huge revenue in 20^th century that it was called as ‘green gold’,” she explained.

Diverse types of Brazilian coffee beans (Photo provided to Newsgd.com)

According to Natalia, Luckin coffee, a coffee giant in China, will use one of the coffee beans from her company in 2022, showing a growing tendency for Brazilian coffee in the Greater Bay Area.

Buyers are tasting fresh Brazilian coffee (Photo provided to Newsgd.com)

Reporter: Rofel

Editor: Keane, Will, Jerry