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Guangdong Deqing invites you to eat gonggan

2021-Nov-12       Source: newsgd.com

Golden with thin peel, a sweet and refreshing taste with a little fruity pomace... Have you ever tried the Gonggan (贡柑) of Deqing County, Guangdong Province?

Golden with thin peel, a sweet and refreshing taste with a little fruity pomace... Have you ever tried the Gonggan (贡柑) of Deqing County, Guangdong Province?

On November 11, the 2021 Deqing Gonggan Picking Festival kicked off at the RCEP Citrus International Purchase and Trade Center in Deqing County, helping citrus farmers increase their income and get rich through various marketing tools.

(Photo provided to Newsgd.com)

Deqing gonggan oranges are sold all over the world

Gonggan, which literally means tribute tangerine, is an excellent fruit variety widely planted in South China, and Deqing County is the most famous place for growing gonggan. With a superior geographic location and fertile soil, the gonggan grown in Deqing has the advantages of sweet orange, sugar tangerine and honey pomelo, and it has a history of 1,300 years.

(Photo provided to Newsgd.com)

In 2018, Deqing invested 200 million yuan to build a provincial modern agricultural industrial park to promote the modernization and industrialization development of Deqing gonggan planting. As one of the registered geographic indications of agricultural products in 2021, Deqing Gonggan is produced and planted with high standards, as well as under quality control from production to harvest.

Regional Comprehensive Economic Partnership (RCEP), a proposed free trade agreement that will enter into force on January 1, 2022, promotes the export of Deqing gonggan. The RCEP Citrus International Purchase and Trade Center in Deqing covers the unloading, sorting, packaging, logistics, transshipment, refrigerated warehousing, big data center and other functional areas.

(Photo provided to Newsgd.com)

At present, Deqing has successfully established gonggan export bases and successfully sold this fruit to the Netherlands, Singapore, China’s Hong Kong, Germany and other places, sending out an invitation of "Guangdong Deqing invites the world to eat gonggan".

In addition, a series of activities such as summer camp for citrus research and fruit tree adoption are carried out in Deqing, among which fruit tree adoption is very popular. By adopting a gonggan tree online, people can get the right to pick the fruit and harvest the fruit this year. The adoption base will also sign a letter of commitment with the adopters, promising to be responsible for quality control, logistics and after-sales service. It builds a bridge between consumers and farmers.

(Photo provided to Newsgd.com)

Technology and e-commerce boosts sales of gonggan

What’s more, Deqing established a big data platform to improve the communication efficiency between suppliers and buyers. A gonggan e-commerce skill training class is also held to help farmers sell fruit in time and get a good price through an e-commerce platform combining online trading and offline experience.

At the picking festival, a live broadcast room was set up outside the venue, with the participation of many celebrities including a film star, Kingdom Yuen from Hong Kong, China. With the help of big data and e-commerce, Deqing gonggan has pre-sold over 10 million kilograms on online and offline platforms.

(Photo provided to Newsgd.com)

Author | Holly

Editor | Nan, Monica, Jerry

Editor: 黄馨影

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