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Foshan manufacturing seeks cooperation in German Hannover Fair

2017-May-18       Source: Newsgd.com

After its frequent exposure lately on CCTV, Foshan city of Guangdong further catches global spotlights in the world's biggest industrial fair, Hannover Fair, which is held from April 24-28.

6 joint projects signed between enterprises and organizations of Foshan and Germany in the afternoon of April 24 during the German Hannover Fair.[Photo provided by Sino- German Industrial Services Zone]

After its frequent exposure lately on CCTV, Foshan city of Guangdong further catches global spotlights in the world's biggest industrial fair, Hannover Fair, which is held from April 24-28.

The Foshan-based Sino- German Industrial City Alliance and its members, which include over 300 delegates from 10 different cities and more than 100 enterprises, attended the Hannover Fair. This is the second time for the city alliance to show up in the fair after its establishment here last year.

Foshan enterprises attend Hannover Fair for global partners

Booth of the Sino- German Industrial City Alliance [Photo provided by Sino- German Industrial Services Zone]

Walking along the major hallway of the hall 17, you will see the booth of the Jaten Robot & Automation. It’s a Foshan-based intelligent material company whose products has won the Red Dot Award.

“Comparing with last year, our booth is much larger.” said a staff of Jaten Robot & Automation.

“We successfully made the company known by the oversea market after the attendance here last year,” said Chen Honghui, VP of Jaten Robot & Automation, “we gained more knowledge about the demands of the international market as well through this fair.”

“After the exhibition last year, we started cooperation with about 10 companies in Europe and America,” said Chen Honghui, “in the meantime, we also developed partners in South Asia as Singapore, Malaysia and Thailand.”

Ten Foshan enterprises attended the Hannover Fair as exhibitors this year, including Midea, Keda Clean Energy and Prosurge Electronics. Most of them are in the field of industrial automation, showcasing the progress of the city’s manufacturing industry and the enterpises' ambition to enter the global markets.


Joint projects tie Foshan and German manufacturing industry

 Ou Bangmin gives a present to the CEO of KUKA Group Till Rowett. (Foshan Daily/ Huang Caiwen)

A roadshow named "Discover Shunde, Global Roadshow” was organized on April 25 in the Hannover Fair. During the event, Fang Hongbo, CEO of Midea, made the first announcement after the enterprise’s acquisition of KUKA, the famous German robot company. 

“The sales revenue of KUKA rose 20 percent in the first quarter after we became the major shareholder,” said Fang Hongbo. He was wearing an orange tie in the roadshow as orange is the iconic color of KUKA, his new German partner.

“We have various experience cooperating with world’s leading enterprises as Carrier, Toshiba and Servotronix,” said Fang Hongbo, “with our local resources, KUKA could rapidly expand its market in China and enhance its leading position in the global stage. While China’s enterprises could gain important tech-support in the fields as robotics and automation.”


Representatives of Robotation Academy Hannover and Guangdong (Tanzhou) International Convention and Exhibition Center[PhotoHANNOVER MESSE]

During the roadshow, new joint projects were signed between Foshan and Germany. And the Deutsche Messe Technology Academy (DMTAC) co-established by Robotation Academy Hannover and Guangdong (Tanzhou) International Convention and Exhibition Center was one of them.

"It is fantastic that we are now in the process of building an international network of technology academies," said Thomas Rilke, Managing Director of DMTAC, "the need to organize technology competence centers and provide advice and training on a year-round basis is an international phenomenon. In Foshan, our new Robotation Academy will be located at the heart of one of China's leading industrial hubs."

Upon its completion, the new Robotation Academy in Foshan will provide training for an annual total of 1,000 industrial representatives in the fields of robotics, automation and Industry 4.0.


“Made in China 2025” sees opportunities with “German Industry 4.0”

Ou Bangmin, Member of the Standing Committee of Foshan and Party Secretary of Shunde, presented in the Roadshow. [Photo provided by Sino- German Industrial Services Zone]

“The way Foshan cooperates with its global counterparts is changing,” said Ou Bangmin, Member of the Standing Committee of Foshan and Party Secretary of Shunde, “In the past, investment usually went to specific factories or products. Now enterprises are more willing to invest in a system, a technology or an ecology-related project.”

“Located in the Pearl River Delta, Shunde District is a global industrial base with tens of thousands of factories,” said Ou Bangmin, “the district now sees enormous opportunities in industial automation and intelligent manufacturing. We are now looking for global partners to reach win-win situations.”

“Although differences exist between the “Made in China 2025” and “German Industry 4.0”, but we are on the same direction,” said Lothar de Maizière, the last leader of an independent East Germany, “enterprises of both places can increase mutual understanding and further cooperation through roadshow events like this.”


Signing ceremony of the the Deutsche Messe Technology Academy (DMTAC)[Photo provided by Sino- German Industrial Services Zone]


The "Discover Shunde, Global Roadshow”[Photo provided by Sino- German Industrial Services Zone]


Booth of Foshan enterprises in the Hannover Fair [Photo provided by Sino- German Industrial Services Zone]


Booth of the Sino- German Industrial City Alliance in the Hannover Fair[Photo provided by Sino- German Industrial Services Zone]


Foshan enterprises group attracted the media in Germany[Photo provided by Sino- German Industrial Services Zone]


6 joint projects signed between enterprises and organizations of Foshan and Germany in the afternoon of April 24 during the German Hannover Fair.[Photo provided by Sino- German Industrial Services Zone]


6 joint projects signed between enterprises and organizations of Foshan and Germany in the afternoon of April 24 during the German Hannover Fair.[Photo provided by Sino- German Industrial Services Zone]


Representatives of Germany and Foshan in the signing ceremony [Photo provided by Sino- German Industrial Services Zone]

(by Jasmine)

Editor: Jasmine

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