On the evening of December 28, the 2021 Guangzhou International Fashion Industry Conference kicked off with the magnificent night view of CBD Guangzhou as the backdrop. At the Canton Tower, models presented creations during the fashion night show.

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The opening show was "MENSHEN HIPHOPSPORT X To the Summit", a creative fashion show brought by designer Lin Jinliang.The show integrates traditional Chinese culture, fashion elements and movies.

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Guangzhou has gradually become an important jewelry market in China. Chinese traditional jewelry brand ZEGL presented their products, including "ear makeup plate" and their collaborations with the Palace Museum and the China Aerospace Science and Technology Corporation.

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A children's fashion show was held on the runway to present a colorful and immersive world filled with children's curiosity and fun.

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The event was ended with an international fashion show led by Qingyunshe, a team consisting of OMC Hairworld champions, showcasing the integration of both Chinese and Western cultures as well as the unique charm of Guangzhou's traditional and modern styles.

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The event also honored a number of fashion brands, designers, enterprises and platforms, in a bid to enhance the ability of Guangzhou to cultivate fashion brands and promote the development of local brands into national brands.

At present, Guangzhou has become the largest gathering place of designers and clothing brands in China. Relying on the advantage of designers, Guangzhou promotes the development of the fashion industry. Zhang Wentao, deputy secretary general of the People's Government of Guangzhou Municipality, said that Guangzhou will make every effort to build an international consumption center city, cultivate international designers, products and brands, and build an international fashion capital with global consumption resources and leading the fashion consumption trend.

Author: Holly

Editor: Monica, Jerry