Xiaohongshu (also known as RED, China's answer to Instagram) has been criticized for spreading vulgar content and false information recently.

On October this year, increasing number of complaints surged on social media platforms including WeChat and Weibo, accusing influencers on Xiaohongshu of posting ‘over-decorated’ scenic spots photos to earn exposure and clicks.

Moreover, some influencers and brands share indecent pictures and slogans to entice users to follow their accounts and write comments. Some influencers take advantage of materialistic users and share extravagant lifestyles, inciting money-worship. Some MCNs (Multi-Channel Network) even encourage children to become beauty bloggers to satisfy users' novelty, which is against the advertising law and challenges public morals.

In fact, on April this year, Xiaohongshu issued the "Community Pact," advocating the values of "sincere sharing and friendly interaction". According to the Pact, such behaviors exclude flaunting wealth, over filtering, ‘excessive nudity’, or sexual implications. However, disorder on the platform continues. Chinese public opinion urged Xiaohongshu to strengthen supervision and control on bloggers, enhance filtration of illegal or immoral content, ban illegal accounts and crack down vulgar, materialistic, and other false information.　

Xiaohongshu is a social media and e-commerce platform widely used by users and influencers to post and share product reviews, travel blogs and lifestyle stories via short videos and photos.

Author| Yang Zhiming, Jiang Chang
Editor| Keane, Jerry Grey

Co-presented by GDToday and Southcn.com’s special column “We View”