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Original Costume Design Project-Intangible Cultural Heritage Conference in Dongguan

Dongguan Original Costume Design Project-Intangible Cultural Heritage was jointly organized by the Dongguan Municipal Bureau of Culture Press Publication, Guangdong Garment Industry Association, Guangdong Fashion designers Association and Dongguan Cultural Centre. It appeared at the Dongguan cultural centre star theatre on 26th December.

Lu Shiqiang (Director of Dongguan Municipal Bureau of Culture Press Publication), Wang Xuhui (Deputy Director of Guangdong Garment Industry Association), Zhou Lun (Executive Vice President of Guangdong Garment Industry Association), Huang Yiqun (Vice-President and Secretary-General of Guangdong Garment Industry Association, Xuan Suiming (Vice-President of Guangdong Fashion designers Association) and Liu Ying (Director of Dongguan Cultural Centre) as well as hundreds of leading guests attended this conference.


The garments combine elements of Dongguan’s Intangible Cultural Heritage

Huang Yiqun (Vice President and Secretary-General of Guangdong Fashion designers Association) was highly complimentary regarding this activity: “This series of activities are the Dongguan Intangible Cultural Heritage achievement exhibition. We will build a new pattern of cultural heritage protection in the public mind.”


34 sets of Intangible Cultural Heritage collections collect in the Centre.

The leader of Dongguan Municipal Bureau of Culture Press Publication awarded the collection certificates for the designers at the collection ceremony. These collections will be permanent displays at the exhibition hall of Intangible Cultural Heritage and compose 32-displays across Dongguan. “It’s of deliberate intent to protect Dongguan Intangible Cultural Heritage via these activities. We can also show new achievements and experience Intangible Cultural Heritage infinite charms.” said Liu Ying (Director of Dongguan Cultural Centre).

The Dongguan Original Costume Design Project-Intangible Cultural Heritage Conference began with the melody of wooden fish song. 34 sets of Intangible Cultural Heritage collections were divided into “humanity”, ”dragon”, ”skill” and” folk custom” chapters. Models wore the set of collections, which displayed Dongguan traditional folk culture. At the same time, more than ten Intangible Cultural Heritage inheritors were showing their crafts on stage, which the audience enjoyed and admired.

Designer Liang Liyi, who used “centenary plaque” as her design element, participated in this activity. After watching the show she said: “This crossover show not only pleases the eye, but also touches our mind. It used dress to show the Intangible Cultural Heritage, used catwalk to show the Chinese style and used fashion to inherit the tradition.”

Carvin, a native of Humen in Dongguan, is interested in weaving “Dongguan grass”. She designed 2 sets of Dongguan grass weaving collections and said:” The show is so wonderful, particularly the mix of Intangible Cultural Heritage and costume beauty. We’ve set out to design and produce products about the Intangible Cultural Heritage and look forward to the marketing of these products.”


Dongguan Intangible Cultural Heritage becomes hot and Fashion focus

After six months of hard work, “Discover the beauty of Dongguan Intangible Cultural Heritage”- Dongguan Original Costume Design Project drew to a close. 44 pieces of clothing with special features in Dongguan Intangible Cultural Heritage were introduced in the "Guangdong fashion week" in August. As a classical project, Guangdong Provincial Cultural Centre recommend it to National Culture Centre of quality Resources Exhibition. Since the birth of these products, it has become the topic of social and fashion focus.

ocused on Intangible Cultural Heritage protection, the Dongguan Cultural Centre is constantly promoting originality across the industry. To promote the artistic combination of Intangible Cultural Heritage and costume design, this crossover show is a bold effort. More and more people are interested in Intangible Cultural Heritage, with more and more companies seeking cooperation and Development opportunities. The Dongguan Cultural Centre will further strengthen co-operation with Guangdong Garment Industry Association and Guangdong Fashion designers Association in the future. In March 2018, they plan to recruit a group of Intangible Cultural Heritage ambassadors for Guangdong Fashion Week. Moreover, they will hold a conference and establish a project studio to attract garment companies to participate in the development of cultural originality industries.  

Huang Xiaoli (Curator of Dongguan Cultural Centre) said: “National culture is the source of creativity. The creativity makes National culture across time and space. It also gives National culture lasting charms. We hope to take this activity as a new opportunity to promote Living Presentation and Living Transmission to show the everlasting charm of our National culture.

(By Stefanie Tan, Grace Rong and Sev Pischl)























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