Technology brings immersivity to cultural activities
Guangzhou-based Time Network Technology Co., Ltd is a company involved in creative industries, using the latest VR/AR, holographic and 3D projection technology, to promote both the city’s and country’s image, and encourage cultural exchange and cooperation.
More than a traditional tech company, Time Network ties together the creative, tech and cultural tourism industries: according to Peng Liguo, vice president of Time Network, the company is focused on providing customers with great immersive experience when visiting museums, theme parks or exhibitions.
At the Guangdong Arts & Crafts Treasure Museum, visitors can find a lot of exhibitions facilitated by Time Network’s technology including AR, fusion projection, and other interactive systems. For instance, with an AR app installed on mobile devices can be used to enrich a viewer’s experience of artifacts; seeing a peony coming into bloom on a ceramic folding fan or,carps swimming on an embroidery. Thanks to the above technology, Guangdong’s cultural artifacts along the 21st Century Maritime Silk Road can be enjoyed by more visitors in a more dynamic way, said Mr. Peng.
As regards image promotion,, a VR documentary was shown to attendees of the Belt and Road Forum for International Cooperation on May 14th, 2017. By strapping on VR headsets, viewers were transported across land and ocean to experience overseas oil and gas projects.
The film captured many people’s attention; saying that it paints a clear picture of China's role with regards to energy and the direction the country is headed. "The immersion and surprise delivered using VR technology are incomparable, far surpassing traditional means," director of the team's creative research and development department said.
A boy tries out VR equipment at Guangzhou's special VR zoo. [Photo/Chinanews.com]
The company’s most recent VR application allowed Guangzhou zoo to open the world’s first VR zoo on Jan 1st, 2018. During the first launch phase, the VR zoo was equipped with more than 20 robot-like devices allowing visitors to observe the feeding, playing and breeding of wild animals, through the help of mobile phones.
In addition, the technical team at Time Network created Guangzhou’s first-ever VR promo video, released at the city’s roadshows in Silicon Valley and Barcelona for the 2017 Fortune Global Forum. In the video, Guangzhou was presented to the world as an cosmopolitan, high-tech and artistic city.
Reported by Will
Edited by Simon