April 26 will mark the World Intellectual Property Day. As the largest trade fair in China which always reveals new domestic trends, the ongoing 123rd Canton Fair sees an increased number of upgraded “Made-in-China brands focusing more on producing high-tech and green products.
Many exhibitors said they had strengthened international exchange and kept improving product competitiveness. They are developing stronger patent portfolios both at home and abroad, saying that holding a patent is like holding a ‘passport’ to overseas markets.
Patent products shine
A special oven with the function of ‘cooking’ various fresh hot Cantonese dishes, successfully caught the eyes’ of foreign buyers at the Canton Fair. This oven was produced by a Guangdong home appliance brand called Galanz.
“This is our latest model which has three-in-one functionality combining microwaving, steam and roast, said Xian Jialiang, Galanz’s vice sales director of foreign trade, “on this model only, our company invested 35 million yuan in R&D and was granted 21 patents.
Xian Jialiang added that since technological innovations and intellectual properties are increasingly important, Galanz has formed a special department responsible for IP-related issues. “We are also increasing our technical exchange with experts worldwide so as to improve our products’ international competitiveness.”
“Made in China” products attract overseas buyers at the 123rd Canton Fair. [Photo/Wu Weihong]
Canca, a Chaozhou-based electronics company, has attended every Canton Fair since it started holding patents on smart toilets in 2011. Huang Weijian, Cancas general manager assistant, said the company’s patent portfolio could increase its influence on the global stage. As most of the smart toilets core technology is now owned by Japan and Korea, our efforts in R&D aim to narrow the gap with them and access a wider market, she said.
Exhibitors like Galanz and Canca can be found all across the Canton Fair since China has begun to emphasize its capacity for innovation in recent years. Guangdong for example, invested over 230 billion yuan in R&D last year while pushing forward a series of strategies to encourage patent application. With this support, the number of effective patents had exceeded 200 thousand by the end of 2017.