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Guangdong pharmaceutical brand injects modern elements into traditional Chinese medicine

2017-November-24       Source: Newsgd.com

Guangzhou Pharmaceutical Holdings Limited (GPHL), the biggest pharmaceutical enterprise in China with a 417 year long history, is about to attend the upcoming “21st Century Maritime Silk Road Forum” in Zhuhai.

Guangzhou Pharmaceutical Holdings Limited (GPHL), the biggest pharmaceutical enterprise in China with a 417 year long history, is about to attend the upcoming “21st Century Maritime Silk Road Forum” in Zhuhai.

During the forum, GPHL will highlight how the time-honored brand is revitalizing itself. “Our products have stood the test of time. But to feed demands of overseas markets, especially the younger generation, we have to inject modern elements”, said Li Hong, General Manager of Guangzhou Baiyunshan Pharmaceutical Holdings Company Limited.

Comparing to the original Wanglaoji, the new dark sugar flavor packaging is slimmer and with contemporary stylings. The new package won the reddot award in 2017. [Photo provided to Newsgd.com]

GPHL had adopted a variety of modernisation measures. The most obvious moves can be seen in its Wanglaoji line, the herbal tea being sold to over 20 countries around the world. “Compared to other traditional medicine, herbal tea can enter overseas markets more easily and with less regulation, making it one of the key areas for change," said Li.

“We released more flavors targeting young people’s different preferences, such as the sugar-free and dark sugar flavors,” said Li, “and we adjust formulas based on customers’ preferences in different countries. Products selling to South East Asia are sweeter than other regions because most people there prefer a sweeter flavour.”

Li Chuyuan, Party Secretary and Chairman of GPHL during a panel discussion at the World Economic Forum talking about how enterprises can develop through innovation under the context of globalization. [Photo provided to Newsgd.com]

Furthermore, GPHL has also teamed up with the local high-tech enterprises, such as Midea and iFLYTEK, adopting artificial intelligence for use in healthcare services. For example, GPHL signed an agreement with Midea earlier in September to jointly develop industrial robots, smart chemical warehouses and a healthcare big data system.

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Editor: Jasmine

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