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Guangdong pharmaceutical brand injects modern elements into traditional Chinese medicine

2017-November-24       Source: Newsgd.com

Guangzhou Pharmaceutical Holdings Limited (GPHL), the biggest pharmaceutical enterprise in China with a 417 year long history, is about to attend the upcoming “21st Century Maritime Silk Road Forum” in Zhuhai.

Although GPHL’s traditional medicine has made its name in the domestic market, Li Hong said they met with various challenges when entering the overseas markets, and the fundamental problem remains that overseas customers still lack an understanding of traditional Chinese medicine culture.

“We will build herbal tea museums worldwide to provide a source of knowledge about traditional Chinese medicine and promote our products,” said Li, “moreover, attending international events like the Marine Silk Road Forum and the following Fortune Global Forum provides great chances to let people outside China try our products and dive deeper into our brands.”

Each of GHPL’s gift sets had 10 of its flagship TCM products. They can be used for everyday complaints including carsickness and sore muscles. [Photo\Newsgd.com]

Holding a colorful metal box painted a Chinese character “粤” (‘Yue’- another way of referring to Guangdong), Qiu Jianhua, Director of Cooperation Culture and Deputy Director of the General Office of GPHL, said the enterprise had prepared a special gift box for the upcoming Marine Silk Road Forum.

“The gift set contains our most popular products as well as detailed English instructions,” said Qiu Jianhua, “and will be provided at other conferences in the future so that guests at home and abroad can try our products and experience this key part of Cantonese culture.”

 

Author: Jasmine Yin

Editor: Simon Haywood; Olivia Ouyang

 

Editor: Jasmine

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