On July 10, the Xuelei Fragrance Museum, located in Baiyun District, Guangzhou City, officially opened to the public for trial operation.
Spanning over 7,000 square meters, the Xuelei Fragrance Museum is a space where fragrance serves as a medium to weave together history, art, and life. As China's largest olfactory experience space to date, it is set to become a new landmark for scent-themed culture and tourism in Guangzhou.
The museum's six floors are thoughtfully arranged: the basement (B1) and ground floor combine public services, retail, interaction, firms, universities, and research institutes; the second through fourth floors include two major exhibition halls, "WORLD FRAGRANCE" and "SYNESTHESIA OF SCENT"; and the fifth floor features an Aromatic Garden that integrates natural elements with fragrance.
After the tour, visitors can receive a personalized scent-experience report and create a bespoke fragrance with the AI-powered perfume system on the ground floor, witnessing the magic of "cyber fragrance design," where science meets art.
Xuelei is the oldest and largest perfume and fragrance company in China. Over the past 30 years, it has been committed to R&D, production, and sales in the field of perfume and fragrance. Its portfolio ranges from perfumes, room sprays, home fragrances, and personal care fragrances to car diffusers, electronic diffusers, tech fragrance products, and disinfection products.
The most comprehensive visitor guide
Major exhibition halls information
✅ The 2nd–3rd Floors: World Fragrance Exhibition Hall
This exhibition hall includes The Origins of Fragrance, The Evolution of Spices, Incense and Artifact Appreciation, Incense Crafting and Use, Incense and Philosophy, Western Fragrance History, The World of Perfumers, Extraction Techniques, Perfume Encyclopedia, Olfactory Research, Encyclopedia of Aromatics, and Interesting Fragrance Molecules.
✅ The 4th Floor: Synesthesia of Scent Exhibition Hall
This exhibition hall includes Scent and Touch, Scent and Sound, Scent and Taste, Scent and Color, Scent and Extrasensory Perception, and Scent and Technology.
✅ The 5th Floor: Aromatic Garden
✅ The Basement (B1): Perfume Workshop and Academy
This floor includes a Fragrance Workshop, Atelier de Parfum, and Xuelei Perfume Academy.
Must-visit recommendations
World Fragrance Exhibition Hall
This exhibition covers over 3,000 square meters across the second and third floors and boasts over 300 unique fragrances for immersive exploration. It allows visitors to trace the global history of fragrance and explore the mysteries of scent across civilizations. From the sacred incense of Ancient Egypt to the imperial incense of the Song Dynasty, and from the birth of Middle Eastern aromatic oils to the evolution of the modern perfume industry, the exhibition offers a panorama of Eastern and Western fragrance cultures.
Synesthesia of Scent Exhibition Hall
This exhibition breaks traditional norms by employing intelligent technology to craft immersive olfactory journeys. Here, scent orchestrates a synesthetic symphony with vision, sound, touch, taste, and emotional memory. With over 50 interactive fragrance devices, it transcends sensory boundaries, allowing visitors' eyes, ears, noses, mouths, bodies, and minds to resonate in harmony with fragrance.
Visitor information
Opening time: Open from July 10 (trial operation), daily from 10:00 AM to 7:00 PM (last entry at 6:30 PM).
Ticket price: Early-bird special at ¥98 per person. Search for "Xuelei Fragrance Museum" for one-click booking via the Meituan or Dianping app.
Address: Xuelei Fragrance Museum, No. 1 Ketai 2nd Road, Baiyun District, Guangzhou (广州市白云区科泰二路1号 雪蕾香氛博物馆)
Editor | Zheng Yiling (intern), Zhou Jiajie (intern), Liu Lingzhi, James, Shen He
