Some 176,925 holidaymakers made their way to Limburg in July.
Altogether they accounted for around 702,000 overnight stays, which is an impressive 46,000 overnight stays more than the previous year for the first month of the holiday season. That's what a survey conducted by Tourism Limburg has concluded.
On average tourists stayed for four nights in Limburg. Cycling and hiking remain the most popular pastimes, followed by rest and relaxation and gastronomy. This year, loads of tourists were looking for a place to cool off by the water. Attractions including water did exceptionally well, such as “cycling through water” in Bokrijk. Despite the heat there was an increase in the number of cyclists this summer, an impressive 11,000 more in fact.
The majority of tourists are from Flanders and the Netherlands; however, what's equally significant is that an increasing number of accommodation owners are welcoming guests from Limburg.
The top reasons for tourism's booming business in Limburg include: the positive influence of July's weather, the trend towards holidaying closer to home, and the ongoing promotion of Tourisme Limburg.