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Luminaries share their views on Guangdong brand’s international communication 海丝论坛大咖看广东品牌的国际传播

The 2nd 21st Century Maritime Silk Road China (Guangdong) International Communication Forum kicked off in Zhuhai on Sept. 19th. Luminaries attended the forum and shared their opinions on Guangdong brand's international communication.

第二届“21世纪海上丝绸之路”中国(广东)国际传播论坛9月19日-21日在广东珠海举行,吸引了一大批“大咖”前来参加。

Lee Huay Leng, Head of Chinese Media Group, Singapore Press Holdings

新加坡报业控股华文媒体集团主管李慧玲

 

“The overseas recognition of Guangdong brands can still be further improved, requiring careful planning and large-scale promotion. In many people's minds, Guangdong products seem to be very good, but they can’t name for certain a Guangdong brand.

广东品牌在海外的辨识度仍有待进一步提高,需要精心的筹划与大规模的宣传。在很多人心里,广东产品好像很不错,但不知道哪个是广东产品


Hu Zhengrong, Editor-in-Chief of China Education Television

中国教育电视台总编辑胡正荣

 

“There are different languages and cultures across the globe. In order to achieve better international communication, adapting to the characteristics of different markets is essential when trying to manage such large scales.

不同国家、地区有不同的语言、文化,要针对不同市场的特点,从过去的粗放型传播转型为精准化传播,才能达成更好的国际传播效果


Jiang Heping, Deputy Director of the News Center & Director of the Foreign Language Channel of Central Radio-Television’s General Station

中央广播电视总台新闻中心副主任、外语频道总监江和平

 

“Many Guangdong and Chinese companies have made significant contributions to the development of the Belt and Road Initiative, and have wonderful stories. They are to be encouraged to actively share those stories to media.

许多中国、广东企业在绘制“一带一路”“工笔画”的过程中作出巨大贡献,这个过程往往伴随着一段段精彩的故事。企业要主动向媒体‘喂料’,分享这些故事。


Jon Mills, Former Deputy Director of Harvard University’s Asia Center

哈佛大学亚洲中心原执行主任、教育及传播问题专家约翰·米尔

 

“The development of education in Guangdong will promote its economic development and brand communication. Industry and products support economic development, while innovation supports product development and brand communication. Only with the support of good educational resources can the province cultivate enough innovative talent.

广东教育发展将为经济发展、品牌传播发挥不可或缺的作用。经济发展需要产业、产品支持,产品研发、品牌传播需要创新。只有良好的教育资源支撑,才能培养出足够多的创新人才。

Text by Nan & Will

Edited by Olivia & Simon

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