Terry Sio, who opened her first Rainbow luxury-brand boutique in Macao some 30 years ago, is approaching her maximum limit of 200 by building Rainbow Life Plaza in Hengqin New Area.
China MCC20 Group will commence construction of the seven-story luxury-goods complex on April 15 at Caihong (Rainbow) Road and South Zhiyin Avenue. "Experiencing exceptional economic growth in recent years, China has witnessed a surge in demand for luxury goods," Sio states on the company website. "The group sees tremendous development potential in China's second- and third-tier cities and has actively sought to enhance its presence in these cities."
The Hengqin, Zhuhai plaza construction site covers 16,246 sq m (4 acres) and has planned floorage of 65,385 sq m (16 acres). The comprehensive commercial complex is to be above ground, while three basement levels will be used for parking.
When the plaza opens in 2020, it should be a shopping paradise with the finest fashions from the world's leading designers. With the addition of luxury and pioneering stores, high-end shoppers will have a very classy leisure experience.
Architect's conception of Rainbow Life Plaza [Photo courtesy WeChat Account (ID: zhtvnews)]
The Macao-based international luxury brand retailer has rights to more than 20 major brands of apparel and footwear; and jewelry, handbags, and other accessories. Marketed are Giorgio Armani, Versace, MCM, A Testoni, Rene Caovilla, Escada, Jimmy Choo, and others.
"Each brand is like a child of my own. You cannot favor one against another. Once we secure the distribution rights of a brand, we do our best to promote it," Sio told Macauhub in February 2015.
Rainbow's shops were initially established in the malls of Macao casinos in 2014. They reportedly began at the Sands Cotai, MGM, and Four Seasons; and from there to Wynn, Galaxy, Dreams of the City, and other prime retail areas. Starting in Dalian, Chongqin, and Xi’an, it expanded to Chengdu and elsewhere.
With more than 150 retail stores across 23 cities in the Chinese mainland and Macao, the group has the largest European luxury retail network in China. In 2015, MacuHub reported that she wanted to keep her "retail empire" to under 200 shops to ensure quality management.