Marketing manager Casio just got off a transpacific flight to the city of Zhuhai, some 18,800 km from his hometown in Brazil, hoping to find Chinese buyers for his Amazon River freshwater fish.
He's part of the China-Latin America & Caribbean International Exposition, which opens today and runs through Nov 11, and his hopes are running high.
The State-backed expo is the first of its kind to emphasize scientific and agricultural cooperation between China, Latin America, and Caribbean states.
Casio values the golden opportunity to connect with the country that's the third-biggest source of investment for Latin American markets and home to one of the world's largest consumer bases.
Most importantly, he can feel China's sincerity and confidence in achieving win-win benefits by seeking long-term strategic Sino-Latin partnerships; the Chinese old saying "Bosom Friends Make Distance Disappear" is the theme of the event, and sets the tone for greater communication and connection in trade activities.
China-Latin America & Caribbean International Exposition
The International Convention & Exhibition Center in Shizimen Central Business District of the Hengqin Free Trade Zone has earmarked more than 30,000 sq m for the event. Organizers are expecting a large number of transactions in commodities and services, trade technology exchanges, and cooperation in investment, finance, and tourism.
An array of policy incentives including exemption of booth fees has benefited a great many exhibitors like Casio from Latin American and Caribbean countries. Casio says he will not only exhibit his products but will also take part in high-level summits, cooperation forums, and investment networking to do his bit to promote wider bilateral trade.
More than 500 exhibitors
A total of 524 enterprises including 339 from overseas are attending the expo. According to the organizing committee, 24 countries and regions in Latin America are represented by 252 firms. They include Sociedad Química y Minerva de Chile, an international chemical company, and Marcopolo SA, the largest bus manufacturer in Brazil.
Also attending are 87 companies from along the Belt & Road route that have trade ties with Latin America. Over the next three days they will interact with 95 enterprises from 17 provinces and cities from across the Chinese mainland and 90 others from Hong Kong, Macao, and Taiwan.
High-profile domestic exhibitors include China National Offshore Oil Corp, the largest offshore oil and gas producer in China; China National Petroleum Corp, the world's 3rd largest oil company; Aviation Industry Corp of China, a State-owned aerospace and defense company; CRRC Corp Ltd, the world's largest supplier of rail transit equipment; and China National Nuclear Corp, a large State-owned enterprise under direct management of the central government. Also on the exhibition list are ZTE Corp, a global leader in telecommunications and information technology; Sany Heavy Industry, a multinational manufacturer; Foxconn, the Taiwanese manufacturing giant; and Zhuhai-based Gree Electric Appliances, one of the world's largest refrigerator manufacturers.
More than 40,000 visitors are expected to attend the event with a half day on Nov 9 for business activities and the rest of the days for public visits.