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Shenzhen, a city with booming economy to support rapid business expansion: Peter Wynne

“Shenzhen is indeed a gateway city in South China with a booming economy that continues to grow and support rapid business expansion,” said Peter Wynne, Area Vice President Hotel Operations - Asia Pacific of Hard Rock International, in an interview with Newsgd.com.

Peter Wynne [Photo/Hard Rock Hotel Shenzhen]

In this summer, Chinese mainland’s first Hard Rock Hotel is going to be opened in Mission Hills, Shenzhen. As a globally-recognizable company currently operates in 75 countries with 176 cafes and 24 hotels, why would Hard Rock International choose Shenzhen, Guangdong for its first hotel in Chinese mainland?

In the interview, Peter pointed out that Shenzhen’s economic development, geographical location and people’s lifestyle in the Pearl River Delta (PRD) are three of the major reasons.

Shenzhen [Photo by Chen Xiaochun]

Shenzhen has been a hot land for investment of multinational enterprises thanks to China’s reform and opening up over 30-plus years, especially in recent years. During the period 2011 - 2016, Shenzhen’s GDP grows from RMB 1.15 trillion to RMB 1.95 trillion (284 billion U.S. dollars), with an average annual growth rate of 9.53%. It’s worth mentioning that Shenzhen’s service industry accounted for 60% of its GDP in 2016, among which the modern service industry occupied over 70%.

Hard Rock International, among numerous enterprises that are drawn into Shenzhen, made its decision and started its preparation work for the hotel early in 2012, Peter revealed.

Guangdong-Hong Kong-Macao Greater Bay Area [Photo/Xinhua]

As an important city in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen has advantageous geographical location, adjacent to Hong Kong, which is extremely attractive for enterprises. It is “located in one of the busiest parts of the world by sheer population alone,” said Peter, which means unlimited business opportunities.

Thus, Peter called it “a very exciting time to be opening Hard Rock Hotel Shenzhen at the same time the PRD is bound together by the Guangdong-Hong Kong-Macao Bay Area initiative.”


Hong Kong-Zhuhai-Macao Bridge [Photo/Xinhua]

What’s more, convenient transportation is another aspect that the hotel sees in Shenzhen. Peter said, “With improved transportation links such as the Hong Kong-Zhuhai-Macao Bridge, the hotel will be accessible to a huge audience with the means to travel to discover lifestyle experiences.”

Not only does Shenzhen enjoy convenient intercity transportation, its urban transport also brings great convenience to the enterprises and its people. The extension of Shenzhen MTR Line 4 will open a station in Mission Hills which was called the “doorstep” of the hotel by Peter. It is reported that the metro will be completed by 2020, which will definitely “give people closer to the city the opportunity to conveniently access the Hard Rock Hotel, bars and restaurants,” said Peter.

As one of the most prosperous metropolises in China, Shenzhen embraces openness, diversity, inclusiveness and internationalization, not only in its business environment, but also in its people’s lifestyle.

Mission Hills, Shenzhen [Photo/Internet]

“We also appreciate that the prospering, youthful middle class is getting ever more confident, globally-connected and diverse in interests,” Peter told Newsgd, “And Mission Hills brings together an excellent combination of world-class entertainment, leisure, wellness, recreational activities, and direct access to the world’s number one golf course. All these make an ideal location for the first Hard Rock Hotel in Chinese mainland.”

Peter has been working in the luxury hotel sector in Asia for 20 years, with the last 10 years in China. He believed that Hard Rock Hotel Shenzhen will cater to the ever evolving and distinctive needs of today’s business and leisure travelers of all ages in the Guangdong-Hong Kong-Macao Greater Bay Area.

Hard Rock Hotel Shenzhen in Mission Hills, Shenzhen [Photo/Hard Rock Hotel Shenzhen]

(By Monica)

Related article: This summer, enjoy a fancy rock & roll trip in Shenzhen

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