“Shenzhen is indeed a gateway city in South China with a booming economy that continues to grow and support rapid business expansion,” said Peter Wynne, Area Vice President Hotel Operations - Asia Pacific of Hard Rock International, in an interview with Newsgd.com.
Peter Wynne [Photo/Hard Rock Hotel Shenzhen]
In this summer, Chinese mainland’s first Hard Rock Hotel is going to be opened in Mission Hills, Shenzhen. As a globally-recognizable company currently operates in 75 countries with 176 cafes and 24 hotels, why would Hard Rock International choose Shenzhen, Guangdong for its first hotel in Chinese mainland?
In the interview, Peter pointed out that Shenzhen’s economic development, geographical location and people’s lifestyle in the Pearl River Delta (PRD) are three of the major reasons.
Shenzhen [Photo by Chen Xiaochun]
Shenzhen has been a hot land for investment of multinational enterprises thanks to China’s reform and opening up over 30-plus years, especially in recent years. During the period 2011 - 2016, Shenzhen’s GDP grows from RMB 1.15 trillion to RMB 1.95 trillion (284 billion U.S. dollars), with an average annual growth rate of 9.53%. It’s worth mentioning that Shenzhen’s service industry accounted for 60% of its GDP in 2016, among which the modern service industry occupied over 70%.
Hard Rock International, among numerous enterprises that are drawn into Shenzhen, made its decision and started its preparation work for the hotel early in 2012, Peter revealed.
Guangdong-Hong Kong-Macao Greater Bay Area [Photo/Xinhua]
As an important city in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen has advantageous geographical location, adjacent to Hong Kong, which is extremely attractive for enterprises. It is “located in one of the busiest parts of the world by sheer population alone,” said Peter, which means unlimited business opportunities.
Thus, Peter called it “a very exciting time to be opening Hard Rock Hotel Shenzhen at the same time the PRD is bound together by the Guangdong-Hong Kong-Macao Bay Area initiative.”