Xu Lixian(L) and Zhang Tao(R)
Conversation between China and Fiji is expected to find more common ground in the future since the two countries are undertaking more exchange and cooperation under the Belt and Road Initiative. Guangdong, for instance, organised a series of roadshows to promote Fiji over recent years, and saw 21 projects worth RMB 331 million signed between Cantonese and Fijian enterprises in 2018.
Xu and Zhang believed that now is a good time for Chinese designers to go global. “We just set up a new branch in the U.S. and we feel very confident,” said Zhang Tao, “most of our clients teamed up with their overseas partners successfully in line with the Belt and Road. And we think Belt and Road is not only about products but also design, creativity and culture. It’s about making Chinese brands more warmly received on the world stage.”
Reported by Jasmine Yin
Edited by Wing Zhang, Simon Haywood