Frank Zwerts, Managing Director of POM Limburg. [Photo provided to newsgd.com]
“Guangdong enterprises should explore logistical flow from an early stage,” said Frank Zwerts, Managing Director of POM Limburg. He suggested Guangdong set up a logistics chain to help their products better reach a European market.
The 21st Century Maritime Silk Road Forum on International Communication and China (Guangdong) Companies Going Global was unveiled in Zhuhai on November 29. In an interview, Mr. Zwerts shared his remarks on Chinese enterprises’ trade engagement in the European market and gave advice for Guangdong companies on going global.
Q: What do you think of the competitiveness of Chinese enterprises entering the European market in recent years?
A: China has the capacity to mass production. In the past, the perception was that China didn't understand the standards used in European countries. Now it's very impressive that you manage to give us products of good quality but in a huge volume.
Q: Have you seen any improvement in Guangdong’s high-tech innovation in recent years?
A: Europe and US already started that revolution (Industry 4.0), in China I saw it happening a couple of days ago. On Nov. 28, we had the pleasure visiting a company that was active in the printer business.
It can basically analyze or predict the need of customer by installing an intelligent chip on the cartridges. Through the Internet of Things, that information is pushed to the manufacturer, letting them know when a card is almost empty. So manufacturers can start making the cartridges, by the time the ink is gone they can ship as soon as possible.
It brings huge benefits to inventory management, production planning, and various other sectors.
Text by Will Wei
Edited by Oliver Ouyang & Simon Haywood