On the theme of 'Canton Fair, Global Share', the 127th China Import and Export Fair (Canton Fair) officially revealed its exclusive visual for this iteration of the fair—the Golden Bond on May 20th.
Taking this year's slogan 'A Bond of Friendship, A Bridge for Trade' as the main design concept, the design incorporates the Canton Fair’s brand image, Baoxiang Flower (宝相花), with a golden ribbon, symbolising this bond or ties of friendship. It implies that as both China's largest domestic foreign trade platform and a global trade event, the Canton Fair will simultaneously remain true to its original intent while continuing to innovate.
The 127th Canton Fair will be held online from June 15th to 24th and hopes to contribute to maintaining the stability of global industrial and supply chains.
An important platform for China's foreign trade and opening up, the Canton Fair has been held every year since its establishment in 1957. The fair has substantially promoted China's trade and communication with foreign countries as well as contributed to a more open global economy.
Authors: Monica Liu & Zoey Huang (intern)
Editor: Simon Haywood