470 Foshan companies participate in the 127th Canton Fair online
From June 15 to 24, the 127th Canton Fair will be held online. The Canton Fair this year will help foreign trade companies exploit overseas markets by establishing online display and docking platforms, establishing cross-border e-commerce zones, and providing livestreaming marketing services.
Foshan has always been a participating city of the Canton Fair. According to the statistics of the Foshan Bureau of Commerce, the current Canton Fair attracted a total of 470 exhibitors from Foshan, with a total of 1504 booths, including 502 brand booths and 1002 general booths. Compared with the Canton Fair last year, the number of Foshan exhibitors and booths have increased. The participating scale of Foshan enterprises is among the top cities in Guangdong.
Looking forward to seizing more business opportunities via the online Canton Fair
In Shunde, Midea, with years of exhibiting experience, are well prepared for multiple professional live broadcast. The marketing staff repeatedly conducted live broadcast drills in an effort to explore the best practical experience through continuous trial and communication. Behind the anchor team, the personnel of various functional departments such as product, marketing, sales and finance departments also do a good job in various aspects.
Midea staff prepared for the Canton Fair livestreaming.
Before the Canton Fair, Galanz divided the three live broadcast time zones in the Americas, Europe and Asia-Pacific according to different regions of the world, and launched multiple overseas live broadcasts. Through continuous practice and review, the anchors' ability to exhibit online has been greatly improved, and Galanz has also selected a group of seeded live broadcasters to prepare for the Canton Fair live broadcast and the later normalized live broadcast. Liang Zhaoxian, chairman and president of Galanz Group, hopes that through technology leadership, friends can be made all over the world to share Foshan Manufacturing.
Around the 10-day Canton Fair exhibition period, Dongpeng Ceramics specially planned a series of theme live events, covering today's design trends, the latest industry craftsmanship, and new products in 2020. "Getting more business opportunities by enriching page information and increasing the time customers spend on our booth maximally" said Zhu Lijuan, director of Dongpeng Ceramics International Marketing Department.
Dongpeng Group recorded the promotional video of Canton Fair online. The picture shows the staff showing food-grade slate.
Affected by the epidemic, the demand for anti-epidemic supplies in domestic and foreign markets has soared. This year, Foshan Smart Frog Technology Co., Ltd. also launched an epidemic prevention product—a dry hanger with UV sterilization function. This type of product was welcomed by the domestic market at the beginning of this year. The company is planning to further expand the market overseas, as the focus of the online Canton Fair.
Before the Canton Fair, Smart Frog Technology's foreign trade anchor conducted a live preview.
Canton Fair to keep trade winds blowing
The fair, including 50 exhibition areas based on 16 categories of commodities, will attract some 25,000 Chinese enterprises, which can present their products in various forms such as images, videos and 3D formats, according to organizers.
Foreign buyers can register on the 24-hour livestreaming platform and start purchase negotiations at any time during the exhibition period, as all enterprises are exempted from paying exhibition fees to bolster international trade and yield win-win results.
Making full use of information technologies including internet, big data, cloud computing and artificial intelligence, this year's Canton Fair showed an innovative method of cooperation for foreign and domestic companies and inspired confidence to find opportunities amid challenges.