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Shenzhen Fashion Week goes online amid epidemic

2020-April-13       Source: Szdaily.com

Ten local fashion brands presented an art feast on the Internet on Friday, when this year’s Shenzhen Fashion Week kicked off in partnership with a popular domestic online video-sharing platform.

Ten local fashion brands presented an art feast on the Internet on Friday, when this year’s Shenzhen Fashion Week kicked off in partnership with a popular domestic online video-sharing platform.

The fashion week, originally scheduled for March, had been delayed due to the novel coronavirus outbreak. It has attracted more than 1 million visits in the first hour of going online, Shenzhen Special Zone Daily reported Saturday.

A total of 70 cloud fashion shows will be presented on the official Tik Tok account of the Shenzhen Fashion Week organizer, setting the latest trends for the 2020 Fall/Winter collection, through Thursday, said Pan Ming, president of the Shenzhen Garment Industry Association, at the opening ceremony of the fashion week.

“It is an unprecedented integration of high technology and fashion,” Pan said of the cloud shows presented as part of this year’s Shenzhen Fashion Week.

Ten cloud shows by local fashion brands such as Tony&Tony’s, Sanmiao, Chlosio and Sewan were staged online through 8 p.m. Friday after the opening ceremony, which attracted millions of fashionistas.

“This is a memorable effort at this special time,” Yin Bo, vice president of Shenzhen Ying’er Fashion Group, said of the online catwalks of two clothing brands of his company. “We have made videos of our fall/winter collections targeting various clientele for the fashion week.”

Yin said the cloud shows are actually in line with the development strategy of his company, which has undergone transformation to integrate online and offline businesses in recent years.

He said his company will continue online KOL (key opinion leader) promotion while upgrading try-on services at the offline stores.

Shenzhen’s fashion industry has ranked first in the country in terms of the number of local fashion brands, the number of listed fashion companies and their market values, as well as its market share.

Editor: Hannah

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