In commemoration of 40 years of Economic Reform and Opening Up, Publicity Department of Guangzhou and Guangzhou Association of Literary and Art will jointly hold the animation art exhibition named: "New Generation of Animation: Guangzhou’s Animation Art across 40 years" on November 28th at Guangzhou Museum of Art. Visitors can enjoy the exhibition for free, the exhibition will last until January 6th.

The development of Guangzhou’s animation art is a hallmark of the cultural development experienced during the Reform and Opening Up. Over the past 40 years, Guangzhou has always been at the forefront. The exhibition systematically, professionally and historically integrates the history of animation art in Guangzhou, serving as a Guangzhou anime ‘encyclopedia‘ of sorts.

Furthermore, this is the first exhibition to include animation art from Hong Kong and Macao. Xi Jinping emphasized during his tour to Guangdong in October that: “The Guangdong-Hong Kong-Macao Greater Bay Area is a big opportunity for Guangdong's reform and opening up.”

Key facts about “New Generation of Animation: Guangzhou’s Animation Art across 40 years”

Guangzhou animation’s premier event - 40 years of animation art

The first national animation art exhibition in commemoration of 40 years of Economic Reform and opening up, it’s a retrospective aimed at raising awareness of Guangzhou’s animation art.

An "encyclopedia" of Guangzhou’s animation art

Providing important historical material for the academic research on Chinese animation.

A wonderful combination of animation and technology

The exhibition makes use of innovative technologies such as VR, AR, AI, and motion capture, and will be broadcasted live on one of the most famous online cartoon platforms ‘快看漫画‘.

Classic Animation: childhood memories of different generations.

The exhibition will showcase representative works from different periods over the past 40 years, allowing visitors to reminisce about their youth.

Getting closer to the stories behind the artwork

Visitors can learn the stories behind The Song of Smurfs written by composer Zheng Qiufeng, the original copy of Self-Mockery from Liao Bingxiong, and Xiao Lin Comics from Lin Dihuan which are famous for his humorous style.

Cartoon Figure Fairyland: enjoy parent-child interaction during the exhibition

The ‘Cartoon Figure Fairyland’ zone for visitors which can effectively promote the parent-child interaction and enhance visitor engagement.