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Guangdong-based brands take to global stage under Belt and Road initiative

2017-November-22       Source: Newsgd.com

In recent years, many time-honored Guangdong-based companies have taken action to refresh their brand image and step onto the world stage.

In recent years, many time-honored Guangdong-based companies have taken action to refresh their brand image and step onto the world stage. For instance, Pearl River pianos, the world’s largest piano manufacturer, claims to produce 35% of China's pianos and a quarter of the world's, and Zhujiang beer is exported to over 40 countries and regions.

"The 21st Century Maritime Silk Road Forum” highlighting Chinese (Guangdong) companies going global will be held in Zhuhai next month. Here are the stories about the above companies (also two participants of the forum), presenting their role in international trade.

Pearl River Piano: world’s largest piano manufacturer with high praises

“I like Pearl River pianos very much because they almost sing…and that gives me a lot of musical inspiration,” said world-famous pianist Lazer Belma. After touring in China and playing a Pearl River piano in concert several times, he understood why Pearl River takes such pride in their instruments.

Lazer Belma, autographed the piano plate with the words Be Proud of the Piano.

Guangzhou Pearl River Piano Group Co., Ltd., is the largest piano manufacturer in the world with a 60 year history. Pearl River Pianos are the best selling pianos in China and have been exported to more than 100 countries and regions.

It is said that Pear River pianos are recommended world-wide by teachers, performers and technicians. According to Yang Weihua, the Secretary to the President of Pearl River Piano Group, most people who have played a Pearl River Piano praise the piano’s outstanding quality from the good timber used in construction.

In 2016, Pearl River’s sales accounted for 38.6% of the Chinese market, and 27.26% of the global market. The conpany’s globalization plan has contributed a lot to the company’s transformation into such a world-renowned brand today.

Since 1985, Pearl River began to employ top piano designers from Europe to perfect the design and production of fine pianos. By combining the art of European craftsmanship with quality components and the latest technological advances in instrument production, and attending international events like the National Association of Music Merchants Show, it has gradually taken the brand into global stage.

On May, 2016, Pearl River completed the purchase of Germany's largest and most famous piano maker Schimmel, which marks an important step on the brand’s journey towards globalization. Schimmel’s advanced production technology and brand reputation will help to further develop Pearl River’s European and North American markets, since it sells around 2,200 pianos annually worldwide, giving it a 10% global share.

Three Pearl River pianos will be presented during the 21st Century Maritime Silk Road Forum at the Zhuhai International Convention & Exhibition Center from Nov 28 to 30.

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Editor: Jasmine

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