China Hotel's newly upgraded Crystal Ballroom [Photo provided to Newsgd.com]Upgrade to meet industry challenge
Starting from 2008, Canton Fair is no longer held in Liuhua Complex. The old Baiyun Airport was also shut down in 2004. Gradually, the city center shifted to Tainhe District, especially Zhujiang New Town, known as the CBD of the city. Without the previous geographical position advantage, China Hotel faced “reshaping and upgrading”, Lam pointed out.
Before 2000, China Hotel was managed by a Hong Kong hotel company. At the beginning of 2000, China Hotel changed its management partner and has been managed by Marriott International, Inc. since then.
Lam revealed that as an old brand hotel, China Hotel still has a very close relation with Hong Kong and Macao and known by many regular customers, and with five-star hotels mushrooming in Guangzhou, China Hotel needs to differentiate itself from others and find its own road to development.
A food street in China Hotel [Photo provided to Newsgd.com]
“Innovations have always been what I and my coworkers are thinking,” Lam said with a smile, “First, we need to make a voice in the market and vitalize the community, such as hosting German beer festival Oktoberfest for years in the hotel and other venues. Then we keep providing fresh experience for our guests and helping our employees improve self-value. Another one is to build a commercial district centering on the hotel and get through between the hotel underground and the subway, so as to attract more passenger flow.”
In the upcoming months and years, Guangzhou will hold a series of international conventions including 2017 Fortune Global Forum in this December, World Route Development Forum in 2018, 31st World Ports Conference in 2019, and 13th Metropolis World Congress in 2020. This is, no doubt, a real challenge for hotel industry in Guangzhou.
Lam alleged that with over 30 years in the industry and highly acknowledged by the public, China Hotel absolutely has the confidence and ability to receive the guests of international conferences well.
(By Monica & Jecey)