Recently, the Modern International Market Research Co., Ltd. (MIMR) made a random street survey to nearly 300 Guangzhou citizens. The survey shows that over one fourth of the interviewees plan to go on a tour during the Spring Festival holiday. Most of the interviewees chose to go on an inbound DIY tour with their family during the second to sixth day of the Lunar New Year, which mostly costs under RMB 5,000.

According to the survey, 23 percent of the interviewees thought touring is one of the most important activities during the Spring Festival holiday and 27 percent were prepared go on a tour. Moreover, the more approbatory the interviewees think of the importance of Spring Festival touring, the more possible they go on a tour.

As for the tour destinations, the inbound tours are more popular. Nearly half of the interviewees chose to tour in Guangdong Province, while the touring outside of Guangdong Province (26 percent) and the Hong Kong and Macau Tour (29 percent) keep balance by and large. And the outbound tours (less than 2 percent) are rather unpopular.

Editor: Donald