Online video-sharing website YouTube launched an innovative money-maker on Tuesday(Aug 22nd) with its first paid video advertisement, for a music CD by celebrity bad girl Paris Hilton.

Paris Hilton on the cover of her debut album "Stars are Blind." Online video-sharing web site YouTude will feature paid video advertisement, one ad each day, for the music CD by Hilton.

"YouTube is the hottest community on the Web and that's where I want to be," Hilton effused in the ad, dubbed: "Hey, YouTubers, it's Paris," which introduces her first music video, "Stars are Blind."

"Send me a comment and let me know what you think of my music," she coos. "Bye sexy."

YouTube will feature one ad each day, which site visitors can rate and comment on in the same way they evaluate consumer-created videos.

Viewers rated Hilton's video at just two and a half stars as of late Tuesday, far behind a popular "Diet Coke plus Mentos human experiment" video, which earned three and a half stars and a video of someone's pet rabbits with nearly five stars.

Barely a year and a half after it was launched to host short videos posted by the public, YouTube is showing more than 100 million clips every day, putting it at the centre of on-line culture.

Hilton registered as a YouTube member and had a "channel" on the website. Referring to site users as "YouTubers," Hilton said that video on her channel would let them see her recording music, with friends, and "out partying."

"Our vision is to build a new advertising platform that both the community and advertisers will embrace. Our announcement today is just the beginning of the many new ad concepts we will be rolling out over the coming year," said 29-year-old Chad Hurley, CEO and Co-Founder of YouTube.

"This new medium requires finding a balance between traditional online advertising and new creative approaches that engage consumers in an active way," he said.

Editor: Donald