Flop to fortune: How "Niu Lai" became top‑10 animation hit
"Niu Lai" (牛来, "The Bull Comes") began as one of the year's biggest box-office flops, a crudely made animated film that took just 7,169 yuan ($1,063) in its first 9 days, drawing only 236 viewers. However, the narrative shifted when the internet stepped in. Within 48 hours, "Niu Lai" had become an online talking point, a box-office curiosity and, for some, a lucky charm.
2026-08-18 09:45:04