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Full Text:Reprt on IPR Protection in GD in 2005
Latest Updated by 2006-05-08 18:36:08

In 2005, Guangdong continued to make progress in economic and social development. Its GDP accounted for 11.9% of the national total, and foreign trade volume 30.1%. In the field of intellectual property rights (IPR), Guangdong kept taking the lead nationwide in terms of record-high patent and trademark applications and grants. Accordingly, the work of protecting IPR was increased. Special campaigns of IPR protection were carried out across the province all the year round. Judicial authorities and IPR administrative law enforcement departments of Guangdong Government and Guangdong Customs closely collaborated in strengthening administrative enforcement, as well as border, criminal, and judicial protection of IPR.

1. The Special Campaign for IPR Protection across Guangdong

From September 2004 to the end of 2005, as organized by the State Council, Guangdong conducted a provincial special campaign for IPR protection. In the campaign, achievements were accomplished in investigating and prosecuting cases of IPR infringement, strengthening cross-region law enforcement cooperation, and promoting IPR awareness among the public, hence contributing to effective suppression of IPR infringement.

In 2005, the Provincial Market Economic Order Rectification & Regulation Office (Office of Guangdong IPR Protection Work Group), as required by the State Market Economic Order Rectification & Regulation Office (Office of the State IPR Protection Work Group) and supported by Guangdong Government, coordinated and supervised the campaign. Relevant IPR-related departments, such as the Public Security, Industry & Commerce, Copyright, Patent, Quality Supervision, Customs, Culture, Food & Drug Administration, and Foreign Trade, closely cooperated in conducting the campaign. According to Guangdong Government's uniform plans, the special campaign in Guangdong took patents, trademarks and copyright as priority fields of protection; food and drugs, electronic and electrical merchandise, and household appliances as priority products; large wholesale markets, supermarkets and diverse trade fairs as priority sites; Guangzhou, Shenzhen, Foshan, Dongguan and other cities with active foreign trade as priority regions; import and export, exhibition and demonstration at trade fairs, wholesaling, and OEM manufacture as priority processes. Meanwhile, law enforcement focused on prosecuting severe and influential cases, cracking down on group infringement, and willful infringement.

During the special campaign, IPR law enforcement departments endeavored to protect IPR in import and export, trade fairs and exhibitions, and product manufacturing. Guangdong Customs concentrated on prosecuting cases of trademark counterfeiting and CD piracy in export. Diverse departments, acting according to their responsibilities, focused on checking infringement at trade fairs. The Press and Publication, Culture, and Public Security authorities concentrated on striking manufacture of pirated audio-video products, and illegal activities of printing and copying.

The Special Campaign progressed smoothly, scoring achievements in administrative protection of patents, trademarks and copyright, as well as in border, criminal and judicial protection of IPR. In the concluding phase of the campaign, Guangdong organized supervision and inspection of 10 priority regions, including Guangzhou, Shenzhen and Dongguan; the campaign in Guangdong proved effective and gained praise from the State Market Economic Order Rectification & Regulation Office and the General Customs Administration.

2.  Judicial Protection of Intellectual Property Rights

In 2005, the courts at all levels across Guangdong smoothly completed the tasks of handling IPR cases under the principle of "Administering Justice and Serving People" and witnessed new achievements. Judicial protection of IPR constituted a powerful safeguard for optimizing the innovation environment and building a harmonious society in Guangdong.

In 2005, the Guangdong court system received 2,871 IRP-related civil cases of first instance, up 227 or 8.6%; that number accounted for 21.4% of the national total, continuing to rank first. 3,316 civil cases were concluded, up 1,503 or 82.9%. Meanwhile, 94 IPR-related criminal cases of first instance involving 233 individuals were received, and 94 cases involving 232 individuals concluded; 45 administrative cases received and 44 concluded. With significant improvement of efficiency in handling IPR-related cases, the number of unsettled cases has decreased dramatically and the judicial protection of IRP is on the right track.

A large portion of those concluded cases were complicated and new-type cases, which were highly professional with complex legal relations and social influence. The judges handled each case with scrupulosity to settle conflicts. Meanwhile, the courts highly valued settlement of IPR lawsuits through mediation, which had proven an effective way. In 2005, on average, 45% of IPR cases in Guangdong were settled via mediation (including reconciled withdrawal of accusation). A historical breakthrough was made by Guangdong People's High Court-as many as 92 appellate cases were concluded via mediation, 2.4 times of the number in 2004. The percentage of mediated cases was 58.4% for Shenzhen Intermediate Court, over 50% for all the three intermediate courts in Foshan, and 40.6% for Guangzhou Intermediate Court. The increase of mediation settlement demonstrated the judicial spirit of concluding cases and settling disputes, thus promoting social harmony and winning recognition from the parties concerned and the public.

In 2005, with approval by the Supreme People's Court and authorization by Guangdong People's High Court, Guangzhou Tianhe District Court and four other grassroots-level courts began to receive IPR-related cases of the first instance. Currently, altogether 8 grassroots-level courts in Guangdong can receive IPR cases, and the number is the largest in China. In 2005, the eight courts received 352 IPR-related cases, 12.9% of the total number in Guangdong, and concluded 286 cases. The practice of handling IPR cases by grassroots-level courts alleviated the work pressure of intermediate courts in Guangzhou, Shenzhen and other cities, and has become an important element of our IPR protection system.

3. Crackdown on IPR Criminal Infringement

In 2005, the police (Public Security organs) in Guangdong severely suppressed criminal infringement of IPR, and succeeded in bring criminal infringements under control. They investigated 426 criminal cases of IPR infringement and product counterfeiting, cracked 331 cases and arrested 1207 suspected criminals. All those cases involved RMB590 million worth of goods. Due to their outstanding achievements, the Public Security system in Guangdong was praised by the Ministry of Public Security (MPS) on a number of occasions. Many famous companies also sent letters to commend the Guangdong public security organs' efforts to protect IPR.

By organizing special campaigns and "Mountain Eagle Action" across Guangdong, Public Security organs focused on striking infringement of IPR, especially of registered trademarks. In the "Mountain Eagle Action", which was launched in November 2004 and lasted for one year, they investigated altogether 183 cases of trademark criminal infringements, cracked 142 cases and arrested 352 suspects. All those cases involved RMB 430 million worth of goods and an economic loss of RMB 2482 million was recovered. In 2005, the Department of Public Security and the Office of Counterfeit Products Control organized special campaigns to crack down on criminal acts of producing and selling counterfeit cigarettes. In the campaigns, they investigated nearly 200 cases, destroyed 230 sites for cigarette counterfeiting, confiscated 488 for cigarette machines, seized 1185 suspects and arrested 539 (including 38 ringleaders). All those cases involved RMB 100 million worth of counterfeit goods. Continuous strike made fundamental breakthrough in suppressing counterfeit cigarettes. In 2005, the number of confiscated cigarette machines decreased by 38% over that of 2004, significantly contributing to the 39% increase of tax payment by the tobacco industry in Guangdong.

In 2005, public organs across Guangdong cracked a number of highly influential cases. In January, organized by the provincial Department of Public Security, Public Security Bureaus (PSB) in Guangzhou, Jieyang and Heyuan cracked a case of counterfeiting the U.S. company Pfizer's VIAGRA and LIPTER drugs, involving RMB 40 million worth of products. In February, Jieyang police destroyed an illegal compact discs (CD) manufacturing site with 3 VCD production lines and seized 12 suspects. In June, Zhongshan police solved a criminal case of counterfeiting Hennessy and Chivas wines involving RMB 9.3 million worth of goods and captured 10 suspects. This case won attention from Chinese and foreign media and was listed by MPS as the Top Ten Criminal Cases of IPR Infringement in 2005. The French company Hennessy sent a letter commending Guangdong Public Security organs' determination and ability to crack down on IPR criminal infringement.

4. Patents Protection

In 2005, the number of patent applications in Guangdong was 72,220, up 38.4% over the previous year, accounting for 18.8 of the total number in China nationwide; patent grants 36,894, up 17.3%, 21.5% nationwide. Among those, the number of invention patent applications was 12,887, up 59.2%, 13.8% nationwide; invention patent grants 1,876, down 3.3%, 9.1% nationwide; utility model (UM) patent applications 18,951, up 29.1 %, 13.7 nationwide; UM patent grants 11,017, up 18.4%, 14.1% nationwide; design patent applications 40,382, up 37.2%, 26.6% nationwide; design patent grants 24,001, up 18.8% and 33.0% nationwide.

For the 11th consecutive year, the numbers of patent applications and grants ranked first in China. The structure of patent filings has become more reasonable, and technological elements in the patents have increased. In the 9th Chinese Patent Awards jointly organized by WIPO and P.R. China State Intellectual Property Office, Guangdong patents accomplished historical achievements of five Golden Awards and eleven Excellence Awards, accounting for 1/3 and 1/10 of the total awards respectively.

Patent protection also witnessed new progress in 2005. Intellectual Property Offices (IPO) at various levels in Guangdong received altogether 330 cases of patent infringement and disputes, handled 507 cases of passing off others' patents or claiming non-patents as patents. A law enforcement force of 2336 manpower was mobilized to handle those cases, which involved RMB8.0468 million worth of goods. In addition, IPO guided diverse trade fairs and exhibitions in settling 657 cases, and trade associations in medicating 261 cases.

IPO across the province actively carried out cross-departmental and cross-regional law enforcement actions. During the World Intellectual Property Day campaign period, the Provincial IPO worked with relevant departments to organize joint actions of IPR protection across Guangdong, which proved effective. IPOs of Guangzhou, Shantou and Foshan worked together in April in handling a suspected case of hardware tool patent infringement; as the first attempt of cross-regional joint operation in the Guangdong IPO system, it produced positive social effects.

5.  Trademark Administration and Protection

In 2005, trademark applications and registrations in Guangdong totaled to 102,998 and 39,719 respectively. The accumulated number of trademark registrations reached over 320,000, accounting for approximately 13% of the national total. For 11 consecutive years, the yearly numbers of both trademark applications and registrations in Guangdong ranked first across China. In 2005, Guangdong Provincial Administration for Industry and Commerce (AIC) identified 282 Guangdong Famous Trademarks, and renewed such identification for 108 trademarks. During the course of trademark administration, Guangdong AIC reported 66 trademarks to the State AIC to apply for recognition as China Well Known Trademarks, and 20 of them were recognized; by the end of 2005, the number of Well Known Trademarks in Guangdong had accumulated to 56, ranking second nationwide. Identification and recognition of Guangdong Famous Trademarks and China Well Known Trademarks promoted the economic development of local areas.

The AIC system initiated special campaigns for trademark protection. During the campaigns, the AICs at all levels severely crushed trademark-related illegal activities, and handled a number of influential cases. For instance, just during May-August, they prosecuted 4 cases of counterfeiting American "NIKE" shoes, seizing 65,000 pairs of fake goods which were worth about RMB200 million. NIKE Corporation specially sent people to Guangdong AIC to express thanks and commend their efforts. Guangdong AIC also seized 16,500 leather bags faking "LOUIS VUITON", "CHANEL" and "PRADA", which were worth over RMB600 million. All the above-mentioned fake goods were destroyed. In September, Shenzhen Yantian District AIC prosecuted a case of counterfeiting "COACH" business handbags, seizing over 6,100 fake handbags; the suspects were turned over to the police for investigation. Guangzhou Development Zone AIC, in a special action for law enforcement, seized 205 thousand fake American "NIKE" and "ADIDAS" trademarks, and immediately turned over the case to the police. 

According to incomplete statistics, the AIC system dispatched a law enforcement force of 73,463 manpower,, checking 132199 businesses and 9583 markets, and destroying 95 sites of counterfeit manufacture and sale. They prosecuted 1235 cases of trademark infringement, including 519 cases involving international trademarks; a total of around 3.13 million IPR-infringing marks were confiscated, 2.42 million tons of fake goods destroyed, 320 counterfeit tools confiscated, and RMB16.5695 million fined, and 17 cases involving 17 persons transferred to the police for prosecution.

6. Copyright Protection

In 2005, the Copyright administrative authorities in Guangdong launched special campaigns for IPR protection, cracking down on piracy of school teaching publications, piracy of audio-video products, electronic publications and software, and piracy in the printing and copying industry. Guangdong Provincial Copyright Bureau and Guangdong Information Industry Department jointly promoted the utilization of authentic, non-infringing software in governments of all municipalities in Guangdong. By the end of 2005, the governments and governmental departments of all Guangdong municipalities had basically finished the work of software authentication.

In 2005, the provincial Copyright Bureau and publication administrative department organized comprehensive check of publication markets in all cities. They took the initiative in suppressing illegal activities of selling, subscribing, distributing, publishing, printing and copying texts and school teaching materials. A number of pirating organizations, enterprises and individuals were prosecuted.

In June 2005, the Central CPC Publicity Committee, the State Copyright Bureau and 6 other ministries jointly organized the National Special Campaign for Severely Striking Pirated Audio-Video Products. During the campaign, a law enforcement force of 34,146 manpower was dispatched, 18,293 audio-video shops were checked, and 21.25 million pieces of pirated audio-video products seizedincluding 33,947 high-compression DVDs. 399 businesses were administratively punished, and 47 of them were canceled business licenses. Guangzhou Municipal Law Enforcement Team in the Cultural Market, in collaboration with other departments, destroyed 67 illegal sites for storing pirated audio-video products, 8 sites for wholesaling pirated CDs and 29 transport centers, prosecuting 11 cases that involved over 200,000 pirated CDs each, and transferring 9 criminal cases to the police. Many severe, influential cases were seized in Shenzhen Zhongshan and Foshan. 

In 2005, the Provincial Copyright Bureau, the Provincial CPC Publicity Committee and the Provincial Publication Administration jointly organized special actions for combating piracy in the printing and copying industry across Guangdong. During those actions, 6395 businesses were checked, 266 cases of piracy seized and prosecuted, 40 piracy sites destroyed, and 51 cases involving 57 individuals transferred to the police for criminal charges.

7.  Customs Protection of IPR

In 2005, Guangdong Customs improved IPR law enforcement mechanism, and intensified suppression of IPR infringement in export and import. Altogether 521 cases were seized by Guangdong Customs, up 11.1% over 2004, involving RMB37.98 million worth of goods. Among them, 5 cases were seized in import and 516 in export; 508 cases were related to infringement on trademarks, 11 on patents, and 2 on Olympic marks. There were cases of infringing on the IPR of both transnational companies and of domestic enterprises. Moreover, Guangdong Customs seized 16 cases of smuggling over 10,000 pirated compact discs (CD), confiscating altogether 6.45 million CDs.  In the year, Guangdong Customs actively took part in the Guangdong Provincial Special Campaign for IPR Protection, and its protection work was commended by the State Council. 

In the year, Guangdong Customs improved the system of IPR protection. It built and perfected specific procedures for protection application, determination of infringement, product detention, case investigation and trial, punishment decision, product handling, and IPR owner notification, hence greatly increasing efficiency of law enforcement. A number of important and influential cases were prosecuted by the Customs. 

In 2005, Guangdong Customs witnessed prominent accomplishments in IPR protection, gaining recognition from IPR owners. Many international brand holders, such as "NIKE", "REEBOK", "MOTOROLA", "DISNEY", "COACH", "ADIDAS", "Pfizer", "LV", "PHILIPS", "CANON", "SONY"and "CITIZEN" all visited the Customs Offices to present awards in recognition of their IPR protection efforts. The French Customs Asian Office and AGMA in the US also commended Guangdong's customs protection of IPR.

8.  IPR Protection for Audio-Video Products

Guangdong is a large province in the audio-video industry, and the IPR protection in the audio-video market attracted attention from home and broad. In 2005, the Culture authorities earnestly conducted the Guangdong Provincial Special Campaign for IPR Protection as organized by the State Council and the National Special Campaign for Severely Striking Pirated Audio-Video Products as organized by the Central CPC Publicity Committee, the Ministry of Culture and 6 other ministries. During the whole year, around 40 million pirated audio-video compact disks (CDs) were seized in law enforcement by the Culture administrative system, and a lot of IPR-infringing organizations were punished.

In April, the Provincial Department of Culture (PDC) organized an action to clear Guangzhou audio-video markets of piracy. In the action, 17 million pirated CDs were seized, and 7 cases were transferred to the police. During June-September, the PDC organized the 2005 summer action to supervise audio-video markets across Guangdong, which focused on striking piracy in Internet cafes and CD shops; all Guangdong cities intensified check of audio-video wholesaling enterprises. In November, during the China International Audio-Video Fair, Guangdong Government organized the No Piracy Month in Audio-Video Market 2005, and in the period, all cities across the province repeatedly checked audio-video markets, severely cracking down on CD piracy.

In recent years, a type of pirated compact discs called "Compressed DVDs"have appeared in Guangdong, producing enormous impact on the audio-video market. In light of this severe situation, in 2005, the Culture authorities made every effort to seize such discs. A law enforcement force of over 39,000 manpower was dispatched, and over 22,000 shops were checked, among which 1029 shops were closed. Over 10 million Compressed DVDs were seized. The Culture authorities valued striking organized group piracy of audio-video products. In 2005, just the Culture Bureaus of Shenzhen and Guangzhou prosecuted over 100 cases of large-scale piracy, each case involving more than 100,000 pieces of audio-video products. A lot of pirates were brought criminal justice. 

In 2005, the Public Security system in Guangdong put immense efforts in seizing illegal CD production lines. A total of 15 CD production lines were seized, among which, 4 lines were discovered in each of 2 sites.
9.  Suppression of Counterfeit Products.

In 2005, the Quality Supervision authorities in Guangdong continued to promote the identification of famous brands. In the year, 78 Guangdong products of 73 enterprises acquired the title China Famous Brands, and hence increased the accumulated number to 165, accounting for 17.8% of the national total, and ranking first nationwide for five consecutive years. In the same year, 699 industrial products of 633 enterprises acquired the title Guangdong Provincial Famous Brands. Meanwhile, they supported some Guangdong famous enterprises to gain the title World Famous Brands; currently, one product in Guangdong has been granted such a title ranking one third of China's total.

In 2005, eight products, including Liusha south pearl, Chunsharen, Qindou mango and Yugonglou Pineapple have acquired protection as products of geographic indications. The number accumulated to 14, ranking fourth nationwide. Meanwhile, Dongpo bacon passed expert examination, and Yingde Yingshi and Heshui Fenge passed formal examination, and six products including Meizhou grapefruits, Xinhui mandarin oranges, and Xinhui tangerine peels are in the process of applying for such protection.

The Quality Supervision Bureaus (QSB) at various levels in Guangdong conducted the Provincial Special Campaign for IPR Protection, suppressing activities of manufacturing domestic or international famous brand products by faking the names and addresses of other factories, and of faking diverse quality signs. In 2005, they prosecuted a total of 1799 cases. Among those cases, in January, Shenzhen Longgang District QSB seized 4753 batteries for digital cameras and video recorders, along with 25,000 marks; these batteries counterfeited such brands as "SONY" "OLYMPUS" AND "SMSUNG", involving RMB1.5 million. In the same month, Shenzhen QSB, together with Shenzhen Police, cracked a large criminal organization of 13 people that produced edible oil counterfeiting such famous brands as Jinlongyu; all the 13 persons were sentenced in jail. In March, Guangdong Provincial QSB, when conducting law enforcement in Guangzhou, seized 20,943 pieces/sets of automobile parts faking the brands of such Japanese enterprises as "TOYOTA", "HONDA" and "NISSAN", as well as 905,100 fake marks; the goods involved were worth RMB450,000.

In addition, relevant authorities of Guangdong Government made efforts to crush illegal activities of counterfeiting food and drugs, medical equipments, and agricultural facilities. The Food and Drugs Administrations (FDAs) at all levels prosecuted 138 cases of marketing fake imported drugs worth RMB5 million. In May, the Provincial FDA and the Police jointly destroyed a site for manufacturing fake medicine, seizing 14 types of fake drugs worth RMB3 million and capturing 7 criminal suspects.

In 2005, the Agriculture authorities took the initiative to protect new varieties of plants. The Provincial Agriculture Department cooperated with their counterparts in Jiangxi, Hunan and Hubei Provinces to prosecute infringement on new varieties of crops of Guangdong. Furthermore, the Agriculture authorities seriously suppressed counterfeit agricultural production materials. In the fertilizer market alone, a law enforcement force of  12,765 manpower was dispatched, checking markets for 2194 times, seizing 4,621 tons of fake fertilizer in 762 batches, hence recovering an economic loss of RMB6 million. In veterinary medicine markets, the Provincial Agriculture Department organized two large-scale special actions for IPR enforcement, whereby prosecuting 107 cases of counterfeiting veterinary drugs, recovering a loss of RMB2.5 million.  

10. IPR Protection in Trade Fairs and Trade Associations

The law enforcement authorities for patents, trademarks and copyright have been conducting IPR protection in trade fairs and expositions, as well as in trade associations. In September, the Intellectual Property Office (IPO) of Guangdong Province issued two guideline documents respectively for IPR protection in trade fairs and in trade associations, laying a sound foundation for advancement of such work.   

Apart from policy guidance, law enforcement authorities intensified IPR protection in trade fairs and associations via actual practice. In 2005, the Provincial IPO dispatched law enforcement personnel to such major fairs and expos as The 97th China Export Commodities Fair (Canton Fair), the 98th Canton Fair, The 17th China International Toys and Gifts Fair, the 22nd and 23rd Guangdong International Beauty, Hairdressing & Cosmetics Expo, and the Second China Small and Medium-Sized Enterprises Fair, the Second China International Exposition of Audio-Visual Industry. The Provincial Copyright Bureau dispatched people to protect copyright at the South China Book Festival, and for this purpose, it formulated a set of enforcement procedures and legal documents to regulate copyright protection in trade fairs. Guangzhou Municipal IPO sent patent enforcement personnel to 12 large trade fairs including Guangzhou International Civil Engineering Expo; Shenzhen Municipal IPO and AIC, to China International High & New Technologies Fair; Foshan Municipal IPO and Chancheng District IPO, to China Pottery Expo; Dongguan Municipal AIC, to Textiles Fairs, Clothing Fairs and Furniture Fairs in Dongguan. Foshan Sanshui District IPO chose Sanshui District Hardware Industry Association to pilot IPR protection in local trade associations; Shantou Municipal IPO guided Shantou Software Industry Association in identifying a lot of model enterprises in IPR protection. Guangdong IP Protection Association organized a series of IPR-related seminars, high-level symposiums and training programs; it also directly intervened in protecting Guangzhou's "Statue of Five Goats" from infringement, generating considerable social influence.
The IPR protection in the Canton Fair, the "Top Exhibition in China", attracted extensive attention from home and abroad. At the two Canton Fairs in April and October 2005, the relevant authorities dispatched lots of enforcement people to protect IPR there. They received altogether 375 cases of patent infringement complaints, confirming 607 suspected enterprises; 462 trademark infringement complaints, confirming 276 suspected enterprises; 45 cases of copyright infringement complaints, confirming 39 cases. All the enterprises of confirmed infringement were prosecuted according to relevant regulations of the Canton Fair.

11. IPR Cooperation between Guangdong and Hong Kong

Guangdong/ Hong Kong IPR cooperation, after getting started in 2003, has been developing smoothly. In June 2005, the Fourth Meeting of Guangdong/ Hong Kong Expert Group for IPR Protection was convened, and both sides cooperated in many projects in terms of IPR protection, publicity and education, and information exchange. Those projects included dispatching civil servants for exchange, co-sponsoring the sixth and seventh "IPR and SMEs Development" seminars respectively in Huizhou and Jiangmen, building on the Guangdong /Hong Kong/Macao IPR Database, promoting the "No Fakes Pledge" movement, conducting investigation of trademark registration in Mainland and Hong Kong, and building on a multi-departmental cooperative mechanism for handling cross-border IPR cases. Meanwhile, Guangdong and Hong Kong jointly conducted research and promotion of the index system for "Innovation-Knowledge Enterprise" assessment. In addition, both sides actively participated in the CEPA-based service industry cooperation projects, implementing the specific recommendations as in the Report of the IPR Professional Service in Guangdong and Hong Kong.

In 2005, Guangdong Customs made full use of the Guangdong-Hong Kong and Guangdong-Macao mechanism of contact and cooperation to suppress cross-border IPR infringement. In the year, Guangdong Customs, together with Hong Kong and Macao Customs Offices, conducted 9 joint enforcement actions in such ports as Luohu, Wenjindu, Shatoujiao, Huanggang, Gongbei and Hengqin. Guangdong, Hong Kong and Macao Customs Offices established a regular mechanism for sharing IPR infringement information and jointly making investigations, hence improving efficiency of handling cross-border infringement. In 2005, Guangdong and Hong Kong Customs Offices strived to combat smuggling of pirated compact discs; as a result, pirated CD smuggling was effectively checked; in the whole year, the number of cases of smuggling over 10,000 pirated CDs seized by Guangdong Customs decreased 55.7% as against the previous year. 

12. IPR Publicity and Education

In 2005, Guangdong IPR authorities put in extensive efforts of publicity and education to raise the people's IPR awareness and to foster a social atmosphere of protecting IPR.

Guangdong conducted the immensely influential IPR Protection Publicity Week 2005. Patent, Trademark, Copyright, Culture, Public Security, Customs Office and other departments made use of television, radio stations, newspapers, the Internet and outdoor advertising boards to publicize IPR knowledge. The Provincial Intellectual Property Office (IPO) and Provincial Copyright Bureau jointly put on advertisement of Shopping for Real on Guangdong TV. The Provincial Public Security Department cooperated with CCTV and Guangdong TV in making and playing many special programs of IPR criminal protection, such as the Sea Eagle Action. Shenzhen Municipal IPO jointly made and put on the five-episode TV series IPR in Shenzhen. Dongguan Municipal AIC put on advertisements of trademark protection for three months on local TV for over 3100 times. The Provincial IPO and Provincial AIC opened special pages for IPR publicity in Guangdong's major newspaper Nanfang Daily. The Provincial IPO organized municipal IPOs to conduct IPR enforcement and publicity campaigns together with local police, AIC, Copyright, Culture, and Quality Supervision authorities. The IPR enforcement authorities of different cities all took local shops, super markets and audio-video stores as priority enforcement sites. Meanwhile, they organized local media to report the enforcement efforts and popularize IPR knowledge, thus integrating law enforcement with publicity and successfully producing greater social influence. 

Across the year, diverse IPR departments and different cities all held IPR-related forums, seminars, colloquiums, lectures, work conferences and training programs; some also organized IPR knowledge contest with rewards, some held large-scale outdoor IPR counseling activities, and some constantly organized reporting of IPR events and knowledge in the mass media. All these efforts contravened to fostering an atmosphere of respecting IPR in society.

In 2005, Guangdong made great progress in IPR education and training. In April, the Provincial IPO, together with the Provincial Department of Education, held the Provincial Conference on IPR Education at Middle and Primary Schools, promoting the experience and practices of IPR education of children in Nanhai District, Foshan. In November, World Intellectual Property Organization (WIPO) and the State Intellectual Property Office jointly held the three-day WIPO High Level National Seminar on Intellectual Property Education in China; at the seminar, education experts from home and abroad, IPR officials from Chinese Government, and teachers from Foshan schools comprehensively discussed and studied IPR education in China; meanwhile, Guangdong's effort to educate the young about IPR awareness was highly commended. In addition, Sun Yat-sen University School of Intellectual Property was officially established; with the earlier Schools of Intellectual Property at Ji'nan University and South China University of Technology, there have been three IPR schools, significantly improving Guangdong's capability of training IPR professionals. Meanwhile, the Provincial IPO formulated IPR training plans for the whole year, supporting all cities to conduct corporate IPR training. In the year, in the patent filed alone, there were 110 IPR programs training altogether 16791 people in the cities across the province.

Editor: Yan

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