Li Yongxing, a rich young man in Guangzhou and president of Dongjiang Group, put 20 old privately collected battle planes on display and built an educational base. In spite of the implication of commercial gimmicks, morally speaking, this event shows that rich Chinese have made progress from simply pursuing luxury goods to seeking spiritual satisfaction. Media commented that this is an obscure signal that China's high-flyer business elites have started a gentleman-oriented transformation.

In modern society, gentlemen are financially powerful and evidently playing a leading role in society in terms of taste-revealing consumption and political participation. More importantly, modern gentlemen bear the responsibility of acting as an indicator of social morality. China's business elites have just arrived at the turning point of finishing eliminating their grass-roots characteristics. Moreover, due to the trend of pervading discontent of the middle and low class with owners of huge wealth, the new generation of rich Chinese is inevitably facing a gentleman-oriented transformation.

The gentleman-oriented transformation of Chinese businessmen shows two obvious characteristics. First, with consumption of luxury goods, they gain certain marked satisfaction in appearance. Second, by reciprocating society with their wealth in various ways, they become spiritually satisfied and win recognition of society.

Apparently, gentleman-oriented transformation of China's business elites will benefit the whole society. The fundamental significance of such a transformation is that to the Chinese society which is now in a transition period, the moral indicator presented by business elites will help fill up the increasingly deeper gap between elites and the masses and thereby promote social harmony.
 
Editor: Yan