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Southcn Show | Simpcare: how to create a beauty business in Guangzhou from scratch

Market vitality comes from the people, especially from business leaders and their entrepreneurship.

Guangdong, one of the major engines of China’s economic growth, has a total of more than 15 million market entities, ranking 1st in the country.

In December 2020, Guangdong rolled out measures designed to promote the high-quality development of the local cosmetic industry and cultivate its own international brands.

Guangzhou, the capital city of the province, has been supporting and luring more and more home-grown cosmetic companies in recent years by virtue of its complete industrial chain, optimizing the ecosystem with technological innovation.

In the latest episode of the Southcn Show, a TV show produced by Southcn.com and GDToday, Jeffrey Liu, Founder and CEO of Simpcare, shares the stories of how the Guangzhou-based “zero-to-one” beauty start-up insists on independent research and development, aiming to present Chinese aesthetics in a modern way.


Presented by Southcn.com and GDToday

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