On November 26^th, the China Sports Culture Expo and China Sports Tourism Expo kicked off at the Poly World Trade Center both online and offline in Guangzhou. The two expos are scheduled to be held between November 26^th and 28th.

（Photo provided to Newsgd.com)

With 5 major exhibition areas, over 10 forums, and more than 20 supporting activities and business activities, the two expos have attracted over 100 enterprises and gathered over 120 leaders and experts from various sports fields both online and offline.

It’s noteworthy that the two expos feature both traditional Chinese sport projects and modern tech-based sport facilities.

The exhibition of sport culture and sport tourism provides a platform for learning Chinese traditional sport culture, the knowledge of Winter Olympics, and feeling the glory of Chinese athletes in the Tokyo Olympics by displaying the torch, equipment of Chinese sports delegation, and signed clothing and equipment of gold-medal athletes, etc.

Some sports products such as smart fitness equipment, formula car racing simulator, and advanced systems for sport events are becoming smarter and more innovative with the help of emerging technologies. Visitors can have fun trying this equipment and the facilities.

（Photo provided to Newsgd.com)

Yang Ning, Vice Minister of General Administration of Sport of China, said that the two expos this year will help promote "sports +" model by accelerating the integration of sports, culture, tourism and other industries. They will also enrich the supply of sports products, and support the high-quality growth of sports industry.

Thomas Bach, President of the International Olympic Committee, said via video link that as countries around the world are gradually recovering from the COVID-19 pandemic, this event is sending an important message: sports and athletes globally are willing to contribute to rebuilding a more human-centered and a more inclusive society.

Author | Huang Yanting（intern）

Editor | Keane, Steven, Hannah, Jerry