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Senior Vice President, Nokia Corporation and President of Nokia (China) Investment Co., Ltd.
  Colin Giles is currently the Senior Vice President, Distribution East and from April 1, 2007 he took-over as the President, Nokia China.
  During Mr. Giles’ tenure Nokia has become the leading manufacturer of mobile phones in China with 5.8BEuro in Sales (China Area including Networks, 2006) and greater than 35% market share. He has been in this position since January 2004, previously working for 2 years as the General Manager for Nokia Mobile Phones, China.
  Mr. Giles brings with him extensive experience, having worked in different areas of the Nokia mobile phone business in the various regions but his primary focus has been in China, Taiwan & Hong Kong.
  Mr. Giles joined Nokia Mobile Phones in Australia in 1992 as a Product Manager and later Marketing Manager. In his marketing role, Mr. Giles played a significant role in enhancing the awareness and market leadership position of the Nokia brand in Australia.
  Mr. Giles then moved to Hong Kong and later Singapore to assume the position of Director of Marketing for Nokia Mobile Phones in Asia Pacific. For 3 years, he directed Nokia Mobile Phones’ marketing strategy across the entire region and building Nokia’s market presence in Asia. During that time, Nokia Mobile Phones was awarded the Advertiser of the Year at the 1996 Asian Advertising Awards in Hong Kong.
  Mr. Giles then moved to Nokia Mobile Phones Taiwan as the Country Manager responsible for the sales and marketing as well as all operational functions in the market. Under his direction Nokia Mobile Phones achieved the market leadership position in 1999 and since then has continuously maintained its preferred brand status in Taiwan.
  Prior to joining Nokia, Mr. Giles was working in various telecommunications companies in Australia and UK.
Nokia
Nokia is the world leader in mobility, driving the transformation and growth of the converging Internet and communications industries. Nokia makes a wide range of mobile devices and provides people with experiences in music, navigation, video, television, imaging, games and business mobility through these devices. Over 900 million people in the world use Nokia mobile devices every day
  
  Ongoing Evolution
  
  Nokia continued to build on its leading position in 2006 - a year of strong growth, decisive action and planned evolution for the company. With our trusted brand, wide product portfolio, and global manufacturing and distribution networks, we were able to capitalize on a buoyant global device market to achieve record-breaking device volumes and net sales.
  
  During the year we integrated our corporate responsibility initiatives more concretely within Nokias business activities. Our global employee guidelines and updated supplier requirements communicate ethical business practices within Nokias production chain, and we have enhanced Nokias environmental commitment by aligning climate change considerations into our business strategy. I firmly believe that Nokias development over the longer term is linked to the responsible business practices we employ today.
  
  One of the most notable strategic moves we made in 2006 was the decision to combine our networks business with Siemens carrier-related operations for fixed and mobile networks, to form a new company called Nokia Siemens Networks. The company, which is jointly owned by Nokia and Siemens and started operations on April 1, 2007, has a world-class fixed-mobile convergence capability, a deep global presence, and one of the industrys largest and most experienced service organizations.
  
  Now, in what marks the next phase of Nokias evolution, we are increasingly providing consumers with experiences in music, navigation, video, television, imaging, games, business mobility and the internet through our devices. An integral part of this experience-led strategy is for our advanced devices to be the tools of choice for people participating in the Web 2.0 phenomenon. With an estimated 850 million Nokia users out there, we are positioned to connect more people to the internet than any other company - and we are actively aligning our strategy in pursuit of this major business opportunity.
  
  
  Nokia in China
  
  Nokia is committed to long-term development and partnership in China. Nokia established trade relations with China in the 1950s. In 1985, Nokia set up its first representative office in Beijing. In the mid-1990s, Nokia established joint ventures in China to localize its production and has developed its China JVs into an important manufacturing base to serve global and local needs. In the 21st century, Nokia has expanded and deepened its cooperation with China. Today, China has become a strategic market and an important base of manufacturing, R&D, talent and sourcing for Nokia.
  
  China plays a key role in Nokias global strategy
  " In 2006, China is the largest market for Nokia globally.
  " China is one of Nokias global manufacturing bases and logistics hubs.
  " China is a key part of Nokias global R&D networks, with six Nokia R&D units in China.
  " With Nokias Emerging Business Unit Asia headquartered in China, China plays a strategic role in Nokias renewal.
  
  Nokia is the market leader in China area
  " Nokia is the clear number one in the Chinese mobile market with end-to-end solutions
  " Leader of mobile handset market in China area
  " Leader of 3G WCDMA infrastructure market in China Area (including Taiwan and Hong Kong)
  " A leading GSM network supplier with over 20 GSM provincial mobile operator as customers
  " Most preferred mobile phone brand
  
  In China, Nokias strategic intent is to be the number one in all the business segments we are in, to be the preferred global company by the government, operators and consumers and employer of choice, retaining and attracting the best people. Nokia will enhance its capabilities of R&D, production, investment, market position and innovation in China, strengthening its position as the leader in the industry.
Editor: Yan
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