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Macao hoteliers keen on Guangdong market
2015-April-18 Source: Chinadaily.com.cn
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Macao Tower [Photo/Xinhua]

Hoteliers in Macao are attaching a growing importance to the market in the southern province of Guangdong because of its geographic proximity and affordability to local people.

One such hotel provider and one of the leading leisure and entertainment corporations in Asia, Galaxy Entertainment Group Ltd, recently launched a glittery promotion in Guangzhou. The promotion highlighted two of the company's new projects - the expanded flagship property of Galaxy Macao and the new Broadway at Galaxy Macao.

Kevin Clayton, chief marketing officer of Galaxy Entertainment Group, said that the geographic proximity, convenient traffic and substantial spending power among locals in Guangdong and Pearl River Delta boomtowns make Guangdong a strategically important market for the company's proposed mega resort.

Statistics released by the government of Macao SAR indicated that tourists from Guangdong made up 42 percent of the total number of 21 million visitors from the mainland in 2014.

Last year's tourism figures of mainland visitors represented a growth of 14.1 percent from 2013, a trend that is expected to continue long into the future, according to Clayton.

Raymond Yap, director of Galaxy Entertainment Group's international premium market development added that customers from the mainland account for around 60 percent of the resort's total visitors at present.

"We will join hands with travel agencies on the mainland and offer incentives to visitors from the mainland," Yap said.

Galaxy Macao's two new projects are set to begin operation in late May. They will double the size of the resort and present an array of experiences, such as additional luxury hotels, a theater showcasing a variety of performances, food and beverage outlets offering international cuisines and Michelin star-rated restaurants, and an expanded grand resort deck.

Galaxy Macao and Broadway at Galaxy Macao will debut three hotel brands, making the resort the only one of its kind in Macao with six world-class hotels.

Ritz-Carlton will launch the Ritz-Carlton Macau with over 250 luxury suites; JW Marriott will open its largest hotel in Asia, the JW Marriott Hotel Macau, with over 1,000 rooms; and the new Broadway Hotel will offer 320 rooms targeting family travelers.

The three new hotels, together with Banyan Tree Macau, Hotel Okura Macau and Galaxy Hotel, will take the total number of rooms – including suites and villas - in the resort to about 4,000, enticing customers from around the world to enjoy more diversified entertainment and leisure programs.

Editor: Chan
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