Canton Fair offers export product design awards
2013-August-16 Source: english.gz.gov.cn
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With declining exports, many enterprises have switched their attention to the domestic market; as a result, brands and design are becoming increasingly important. And even the Canton Fair, China's largest trading platform and the nation's premier exhibition, has turned its attention to the "smiling curve" by launching Canton Fair Design Awards (CF Awards).

The CF Awards are intended for the best export product designs. Unlike other design awards, entries for the CF Awards must be real manufactured objects instead of conceptual objects. To date, 345 manufacturers have submitted 547 products for the Awards. The first group of winners of the awards will be announced at the 114th Canton Fair on October 31.

According to the CF Awards Office, the first awards will be open to only 31 of the 50 exhibition areas at the Canton Fair. The awards are available in five categories, namely, electronic appliances, building materials, hardware tools, daily necessities, home décor and gardening, and health and leisure, all of which are sectors depending heavily on industrial designs.

(Translated by Guangzhou Association of Foreign Affairs Translators)

Editor: Olivia
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