Guangdong people, known as pragmatic, diligent and good at running manufacturing factories, did not pay much attention to product and brand promotion. Recently Guangdong gradually gets aware of the importance of brand strategy developing.

It is said that Guangdong takes up 70% of Shanghai's lamp and sanitary ware market, but Wenzhou brands are the more famous in Shanghai. And lack of advertisement makes Guangdong real estate businessmen, one of the first investing Shanghai's real estate markets, losing their market shares.

In international exhibitions as Canton Fair and Sino-ASEAN expo, ads of Zhejiang business are everywhere but those of Guangdong products are rarely seen. (Guangdong accounts for one third of China's exportation.)

In the Guangdong industrial competitiveness report, Professor Zhu from Jinan University says, it is time of Guangdong business to do more brand strategy. As China's entering WTO, an enterprise without famous labels will have little influence on the market.

Editor: Olivia

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