MINISO, a leading Chinese budget chain retailer based in Guangzhou, has announced the opening of its first store at Via Tuscolana 865, a residential area in central Rome with convenient access to transportation in Italy on April 8th, which has attracted a queue of consumers. With 80% of products priced within 7 euros per unit range, the store reported an average spend of 24.71 euros per order that day.

MINISO opens its first store in Italy. (Photo provided to Newsgd.com)

It is said that it will open another three stores this month in this country, including one in Catania, one in the Euroma 2 Shopping Mall in Rome, and another one in Centro Commerciale Aprilia 2 in Latina.

According to Shimon Ladkani, Vice President of MINISO Italy, for the consumers, "MINISO has created a friendly and relaxing environment in its stores, making shopping in the stores a pleasant experience for customs." What's more, "MINISO's products are very competitive in terms of design, price and quality, which is a feature that will certainly be appreciated by consumers in Italy," he said.

For the company, Italy serves as a new market with unlimited potential. In addition to having access to many available resources, local residents who pursue a high-quality life are also its target customer groups.

MINISO has continued its expansion in Europe and entered multiple new markets in 2020, opening its first stores in Canada, America, Nigeria, India and Iceland and more areas.

Since its establishment in 2013, it has focused on low-end household goods, adopting a strategy of low cost, low grass profit and low price, and has expanded rapidly in both China and abroad, riding on the waves of the popularity of new retail.

Author | Nancy (intern)

Editor | Monica & Jerry