Shunfeng unveils experience stores
2014-May-20 Source: Szdaily web edition
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Shunfeng Express Co., China's largest private courier service company, simultaneously unveiled 518 chain experience stores in China on Sunday, 43 of which are located in Shenzhen.

The stores will provide pre-sales and allow customers to try out products from suppliers that have established partnerships with the company, Shenzhen Economic Daily reported.

The stores paint their exteriors red and black — the colors characterizing the company, and have neither shelves to display goods nor goods for sale. Instead, the stores are occupied by pictures illustrating goods and all sorts of quick response codes. A touch screen inside also displays product catalogues.

A salesperson in a Shunfeng store in Futian District said customers can touch the screen or scan the quick response code to place their orders with suppliers online, and Shunfeng will provide delivery service.

At present, the store has established partnership with more than 20 e-commerce platforms, covering products from mobile phones to food to clothing. It also offers a wide range of community services, such as ticket booking, water and power bill payment, and home appliance maintenance.

Users can receive special offers or gifts as an incentive to place orders in the store, and can choose to make payments only after they are satisfied with the products they have received from the store.

A shop manager, surnamed Zhu, said five transactions were made Sunday with a total transaction volume exceeding 1,000 yuan (US$160), all of which came from nearby residents.

Zhu said the store's profits were generated from two sources: advertisements placed on the show window and sales commissions.

Earlier reports said the company plans to open about 4,000 stores across China by the end of this year.

Huang Yuanpu, an insider in the O2O (Online-to-Offline) business, opined that Shunfeng has the ability to integrate resources, but may have a long way to go with online service, given the intense competition from other leading e-commerce enterprises, such as jd.com and yhd.com, which rival fiercely for customers in the industry.

Editor: Jecey
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