Editor note: Organized by the Guangdong Provincial Government Information Office, the Charming China-Guangdong Culture Week was successfully held in Korea, which gained coverage from major international media and Chinese media including People's Daily and China Daily.

Amid the joyous Cantonese folk music Joy and Peace, the Charming China-Guangdong Culture Week was launched at the China Cultural Center in Seoul on the morning of June 9.

The culture week is being co-organized by the Guangdong Provincial Government Information Office and Guangdong Culture and Tourism Department.

Fu Hua, member of the CPC Guangdong Provincial Committee Standing Committee and director general of the CPC Guangdong Provincial Committee Publicity Department, and Wang Luxin, minister counselor of the Chinese Embassy in South Korea attended the opening ceremony.

The cultural week event includes a book expo organized by Guangdong Provincial Publishing Group, with books on Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, Belt and Road Initiative, Guangdong-Hong Kong-Macao Greater Bay Area and Lingnan culture on display.

The event also highlights performances of Guangdong's intangible cultural heritage ranging over micro calligraphy on ceramics, Cantonese embroidery and Chaoyang paper-cutting, as well as an exhibition by Chinese and South Korean female painters.

Addressing the opening ceremony, Fu Hua said that China and South Korea share similar background and culture and that people of the two countries boast a long tradition of friendly exchanges and mutual support while enjoying exceptional advantages in cultural exchanges.

Fu Hua, director general of the CPC Guangdong Provincial Committee Publicity Department, addresses the opening ceremony. [Photo provided to chinadaily.com.cn]

"The Charming China-Guangdong Culture Week event allows Guangdong to better display the unique charm of the Lingnan culture and further the cultural exchanges and people-to-people ties between China and South Korea," he noted.

Fu continued to say that Guangdong is doing its utmost to advance the development of the Guangdong-Hong Kong-Macao Greater Bay Area and to enhance the opening-up to a higher level, which will certainly bring new opportunities to the exchanges and cooperation between Guangdong and South Korea.

As vanguard of China's reform and opening-up and economic powerhouse, Guangdong has close cultural exchanges and highly complementary economic structure with South Korea, said Wang Luxin, the minister counselor.

Guangdong is an important window for Sino-Korea exchanges and cooperation, Wang said, the culture week is hoped to further display Guangdong's splendid culture and development achievements, enhance the province's exchanges with South Korea in multiple aspects and improve people-to-people relation between China and South Korea.

Fu Hua (R1), director general of the CPC Guangdong Provincial Committee Publicity Department, and other VIP guests look at the paintings by female artists in China and in South Korea. [Photo provided to chinadaily.com.cn]

During the opening ceremony, Guangdong Provincial Publishing Group signed agreements respectively with the Literature and Intellectual Publishing House, the South Korea Random House and the UU Publishing House, to publish the Korean versions of Modification, Dream behind the Gorgeous Clothes and the Warmth of a Bookstore.

On the same occasion, Deng Hong, deputy director general of the Guangdong Provincial Government Information Office, presented a series of Guangdong-related souvenirs to Wang Yanjun, director of the Seoul China Cultural Center, while the latter presented a letter of thanks to Deng.

Fu Hua (C), director general of the CPC Guangdong Provincial Committee Publicity Department, and Wang Luxin (L2), minister counselor of the Chinese Embassy in South Korea, tour the book expo. [Photo provided to chinadaily.com.cn]