China Foreign Trade Guangzhou Exhibition General Corp signed an agreement with Shanghai-based Red Star Macalline Group Co Ltd in Guangzhou on Sunday to co-manage the former's Shanghai versions of the China International Furniture Fair (CIFF) in September and next year's Guangzhou event. This year's edition of the latter is currently under way.
The agreement signing ceremony was held during the opening of the 41st China International Furniture Fair (Guangzhou), or CIFF (Guangzhou).
Xu Bing, vice-president of China Foreign Trade Center (Group), delivers a speech at the agreement signing ceremony. [Photo provided to chinadaily.com.cn]
The State-owned exhibition firm under China Foreign Trade Center Group is an exhibition leader in China, while the Hong Kong and Shanghai-listed Red Star Macalline Group is one of the nation's leading household furnishing shopping mall operators.
The partnership is expected to be win-win for both companies and to be a boon for the development of China's furniture and building and decoration material industries.
"Apart from mutual benefits, the cooperation will leverage the synergy of both parties, hence making the Shanghai exhibitions more effective and efficient for exhibitors and visitors as well," noted Xu Bing, vice-president of China Foreign Trade Center (Group).
Xu's remarks are strongly supported by Che Jianxin, chairman and CEO of Red Star Macalline Group. "The partnership will turn the two Shanghai events into world-class galas with more premium household furnishing brands, more outstanding designers and professional buyers joining in," Che said, adding that Red Star Macalline, a leading household furnishing brand in China, has abundant resources in the field.
CIFF (Guangzhou) and CIFF (Shanghai) will together cover an exhibition area of 1.15 million square meters each year at the present stage, and the two versions of the international building and construction trade fair will occupy 480,000 square meters.
Foreign business people show great interest in the exhibits at the 41st China International Furniture Fair (Guangzhou). [Photo provided to chinadaily.com.cn]
The 41st CIFF (Guangzhou), consisting of two phases from March 18 to 21 and March 28 to 31, is gathering more than 4,100 exhibitors at the China Import and Export Fair Complex and PWTC Expo, Pazhou in the capital city of South China's Guangdong province and is anticipating over 190,000 professional visitors from over 200 countries and regions.
The ongoing phase of CIFF (Guangzhou) highlights whole-living spaces, whole-house customized and smart furniture and entry-to-luxury products, and has secured many international brands.
The event includes a home decoration and home textile section supplemented by an outdoor and leisure section.
China Foreign Trade Guangzhou Exhibition General Corp inks an agreement with Red Star Macalline Group. [Photo provided to chinadaily.com.cn]
